Building Brand Reputation Through Digital Platforms: A Physician Marketing Approach

Learn how digital marketing to physicians established Baptist Health South Florida as a leading source of high-value content for physicians and referral sources.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Presented October 25, 2022

This webinar is free for members of eHealthcare Strategy & Trends

In only five years since its inception, Baptist Health South Florida’s Miami Cancer Institute has earned a place among the top 10 percent of cancer centers in America. Digital marketing has been a key contributor paving the path to success.

Baptist Health’s initiatives leveraged a physician-focused digital marketing suite to boost awareness for the Cancer Institute as well as the overall organization.

Its digital physician resource center, a content hub featuring CME events, news articles, documents, and video has become a valued source of truth for Baptist Health’s physician audience.

Why you should watch:

If building your reputation, growing market share, and rebuilding patient volume in specialty service lines are top priorities for your organization, this webinar will demonstrate highly effective strategies to build brand awareness and drive referrals.

Join presenters from Baptist Health South Florida and BroadcastMed and find out how you can use digital marketing solutions to attract a physician audience and strengthen brand recognition.

Watch this webinar, and you’ll learn:

• How a new cancer institute gained national recognition in a short time
• The type of content that is attractive to a physician audience
• How high-quality content builds brand reputation, engages physicians, and drives referrals
• How to design, deploy, and measure the effectiveness of digital campaigns targeted to physicians
• How rich content gives physician liaisons a way to demonstrate expertise in specialty service lines