Google’s Cookie Conundrum: What it Means for Healthcare Advertisers

Mark Samber, PhD, vice president, SI Labs at mhp.si

As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing concerns about consumer privacy with the value proposition it offers advertisers.

Google may be changing the way it is structured in much bigger ways, having been recently named a “monopolist” by a federal judge.

We sat down with two industry experts to learn more about the cookie conundrum. It happened to be the day after the monopoly announcement, which has vast implications.

In our conversation with Lannie Byrd and Mark Samber of mhp.si, we discussed these topics to understand the impact on healthcare advertisers.

Read our Q&A here, condensed for brevity and clarity: Cookies Are Back. What Does It Mean for Healthcare Advertisers?

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