Ask the Expert: What Does It Take to Win at Digital Marketing in Healthcare?
[Hint: It isn’t size and budget that make a leader a leader.]
// By Ben Dillon //
For the past decade, Geonetric has performed its Digital Marketing in Healthcare survey to help healthcare marketers uncover industry trends, benchmark their own efforts, and better understand how to plan for upcoming digital initiatives.
As part of the analysis, we segment the respondents into leaders, average, and laggards, illustrating how each group tackles digital marketing and what they see as their top opportunities and biggest obstacles.
When you look at the data in this way you can’t help but wonder what makes one organization’s digital marketing efforts so much more successful than another’s. Let’s take a deep dive into the data to see what traits make up a leader, and learn why they can’t become too content in their position.
What Makes a Digital Leader in Healthcare?
The data illustrates that many organizations out there really excel at digital marketing. But how do they get there when so many others struggle?
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