Delivering on the Promise of Data-Driven Transformation

Anthony Cadieux
Vice President of Performance Marketing
AdventHealth

As Vice President of Performance Marketing at AdventHealth, Anthony leads a dynamic team dedicated to harmonizing brand strategy, digital engagement, CRM enablement and analytics to drive meaningful connections with their communities. With two decades of marketing leadership experience, he specializes in integrating performance marketing with data-driven insights to enhance patient experiences and outcomes. He is committed to continuous learning and innovation, aiming to bridge the gap between technology and compassionate care. Beyond his corporate role, he is a certified meditation teacher and executive coach, passionate about fostering mindfulness and resilience in leadership.

Anne DiNapoli Block
Managing Director, Data Solutions
BPD

Anne DiNapoli Block brings over 20 years of experience in delivering advertising and marketing strategies across a wide range of industries. She specializes in integrating data, media platforms, creative, and technology to fuel marketing strategies and daily decision-making.

At BPD, Anne collaborates with the full data solutions and analytics team to provide industry-leading data products, insights, audience targeting, and enhanced analytics to empower clients, particularly in the healthcare sector.

Before joining BPD in 2023, Anne was a pioneer in the retail media landscape, consulting with Fortune 100 retailers like The Home Depot and Publix Super Markets to build ad networks that merged omni-channel offerings with expansive audience data integrations. Her own health journey has inspired her to bring her passion for data-driven marketing to healthcare, where she focuses on improving patient experiences and creating tailored audience solutions for large health systems.

Brian Gresh
Vice President, Chief Marketing & Communications Officer
Community Health Network

Brian Gresh currently serves as Vice President, Chief Marketing & Communications Officer at Community Health Network. Brian has more than 20 years of experience in digital and consumer healthcare strategies, branding, and communications. Prior to joining Community Health Network, he served as the president of Loyal Inc., which provides health systems tools to amplify patient feedback and guide patients through their digital journey. He came to Loyal from the Cleveland Clinic, where he was executive director of digital and content marketing. There, he led digital strategy, content marketing, social media and web development, as well as industry-leading search engine optimization and search engine marketing programs. He also led the digital team at University of Utah Healthcare as senior director of interactive marketing and web. A thought leader and frequent presenter at industry events, Brian has a bachelor’s in political science and a master’s in public administration.

Amber Welch
Vice President of Marketing and Digital Platformsg
Ochsner Health

Amber Welch serves as Vice President of Marketing and Digital Platforms at Ochsner Health, where she leads a talented team driving demand, engagement, and brand strategy for Louisiana's largest health system and private employer. Overseeing Ochsner’s marketing strategy and technology, Amber manages the organization’s web presence, digital marketing, social media programs, online reputation management, consumer insights and analytics and client relationship management. Her strategic focus is on increasing brand awareness, affinity, and patient acquisition while fostering loyalty through high-value content and seamless digital experiences.

With over 15 years of expertise in digital content, healthcare marketing, and technology, Amber thrives on leveraging data, market research, and cutting-edge tools to empower online health seekers to manage their care. She’s embraced AI for marketing, ensuring a consistent brand voice across all channels while enhancing program efficiencies and output across the department. From optimizing user experiences across Ochsner’s websites to executing digital campaigns that integrate with the EMR, her mission is to connect people to Ochsner while providing seamless access to healthcare for the Gulf South’s communities.

Prior to joining Ochsner in 2011, Amber worked in journalism and publications with a focus on online content and websites. She received her Master of Science in Journalism from Columbia University and a Bachelor of Arts degree in both English and Spanish from the University of California at Santa Barbara.