Keywords

4 Essential Content Marketing Books for Healthcare Marketers

1a-joe-pulizzi

Content marketing should be an essential part of any healthcare organization’s marketing efforts. A good content marketing program can help you generate organic search results that let you build awareness, educate the market, and drive volume to your website. If you’re building a content marketing library for yourself or your staff, you may wonder what Read More

How OSU Wexner Consolidated Its Multi-Site Content Into a Single Mega Site

Underwood-Sam-Futurety

Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing system websites into a single mega site called Ohio State Health & Discovery. But much of the content it planned to use had earned high rankings in Google’s search engine results pages (SERP), including many placements Read More

4 Books on Content Marketing You Should Own and Read

Jim-Samuel

// By Jim Samuel // There’s no shortage of books about content marketing. Here are our top picks. Content marketing should be an essential part of any healthcare organization’s marketing efforts. A good content marketing program can help you generate organic search results that let you build awareness, educate the market, and drive volume to Read More

E Pluribus Website: Out of Many Sites, One Mega Site

Lina Soliman

// By Jim Samuel // E Pluribus Unum — Out of Many, One. It’s on the back of every dollar bill but can also be applied to health systems that consolidate content into a single hub. Ohio State Wexner Medical Center faced a challenge. It wanted to combine blog content and news from several high-performing Read More