Pandora Powers Targeted Reach to Healthcare Consumers for Hartford HealthCare
About one-fourth of the U.S. population listens to Pandora. That’s 82 million active listeners every month. Pandora’s free, ad-supported personalized music streaming service generated more than $1 billion in advertising revenue in 2016.
Healthcare advertisers like OhioHealth, featured in a recent eHST article, are getting impressive results on Pandora. We were intrigued. We wanted to find out more about how Pandora advertising works—and why it works. Hint: It’s not just music. “We are not only a music streaming company; we are a huge data company,” says Lee Ann Longinotti, director of Pandora’s healthcare vertical.
Learn how another system, Hartford HealthCare, is leveraging Pandora to drive branding and awareness as well as conversions: