Pandora Powers Targeted Reach to Healthcare Consumers for Hartford HealthCare

May 10, 2017

PandoraAbout one-fourth of the U.S. population listens to Pandora. That’s 82 million active listeners every month. Pandora’s free, ad-supported personalized music streaming service generated more than $1 billion in advertising revenue in 2016.

Healthcare advertisers like OhioHealth, featured in a recent eHST article, are getting impressive results on Pandora. We were intrigued. We wanted to find out more about how Pandora advertising works—and why it works. Hint: It’s not just music. “We are not only a music streaming company; we are a huge data company,” says Lee Ann Longinotti, director of Pandora’s healthcare vertical.

Hartford HealthCareLearn how another system, Hartford HealthCare, is leveraging Pandora to drive branding and awareness as well as conversions:

7 Ways Pandora Drives Results for Healthcare Advertisers

Best regards,
Matt Humphrey
President

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