How AI Enhances Human Marketing Intelligence in Healthcare
Ask the Expert, with Amanda Herriman, Director of Strategy, WAX Healthcare Marketing
AI’s ability to analyze large datasets at scale gives marketers “a world of possibilities” for thinking and planning strategically.
// By Jane Weber Brubaker //
Artificial intelligence is sometimes viewed as the Cliff Notes of content creation — a tool to write faster, research quicker, or generate more content with fewer resources. But what if its greatest value is less about speed, and more about expanding the way marketers think?
Amanda Herriman, director of strategy at WAX Healthcare Marketing
For Amanda Herriman, director of strategy at WAX Healthcare Marketing, AI is a valued analytics partner, enabling deeper insight, better decision-making, and smarter creative. In this Ask the Expert Q&A, Herriman explores how AI can act as a strategic collaborator, helping marketers model scenarios, test assumptions, and uncover patterns in large datasets that would be impossible to analyze manually.
From identifying gaps in patient journeys, to using AI agents for performance analysis and media optimization, Herriman illustrates how AI enhances human marketing intelligence. She also discusses how AI is reshaping digital behavior, and why healthcare organizations need to adapt their content strategies for tools like Google’s AI Overviews.
This Q&A offers a grounded perspective on how to use AI strategically to reveal hidden insights and open new opportunities.
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