Why You Must Continually Improve Your Local Search Results
Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and hospitals. They are very complicated systems,” says Dorfman.
As healthcare organizations acquire new entities and consolidate, and as physicians change affiliations with greater frequency, keeping information up-to-date across the digital ecosystem is becoming increasingly challenging.
Dorfman recently shared some thoughts with us on how health systems are improving the accuracy of their local search results—and helping patients who are searching for a physician in real time, from any device.
Dorfman’s location-based marketing company has a platform called Velocity. “It helps brands connect with consumers during what we call ‘near me’ moments,” he says. “When consumers are looking for a doctor, whether they are looking for an emergency room or a clinic, whether they are looking from a laptop, a desktop, a tablet, a mobile device, or from a car’s navigation system, the Velocity platform is designed to connect all of those dots so patients are able to get to where they need to go when they need to go there.
“The key is to make sure that healthcare systems have accurate location data that is visible when people conduct near-me searches. Everything starts with location data. Healthcare systems sometimes have thousands of physicians and hundreds of clinics and hospitals. They are very complicated systems, and it’s a fascinating data problem from our perspective. We’ve had a great deal of success with our healthcare clients by making sure that when patients and consumers are looking for information, they are able to find it.”
For more of Dorfman’s thoughts on getting your facility found during those crucial “near-me” searches, as well as the latest on getting (and staying) on the Google map, read the full article now: Local Search: What Does It Take for a Health System to Get It Right?