Inside the Real-World AI Playbooks of Leading Health Systems

Val Lopez
Assistant Vice President, Marketing Operations
Baptist Health South Florida

Val Lopez serves as the Assistant Vice President of Marketing Operations at Baptist Health South Florida, the region’s largest not-for-profit healthcare system. In this role, he oversees web experience, digital marketing strategy, marketing technology, paid media, marketing automation, personalization, and CRM initiatives that drive patient engagement and organizational growth.

With more than 20+ years of experience leading digital marketing teams, Val has played a key role in helping healthcare organizations embrace new technologies and data-driven strategies. Prior to joining Baptist Health, he founded Martek Health, a healthcare digital marketing consultancy focused on helping health systems modernize their marketing operations. He also served as AVP of Digital Marketing at the University of Miami Health System, where he advanced digital strategies to improve patient access and brand visibility.

Earlier in his career, Val held leadership roles in the travel and quick service restaurant industries with National Car Rental, Alamo Rent A Car, and Burger King Corporation, experiences that sharpened his expertise in customer experience, digital operations, and marketing innovation across large-scale organizations.

Val earned his bachelor’s degree from Florida International University and his MBA from the University of Miami. He is passionate about how AI can help marketing functions reshape the consumer and patient experience in healthcare, ensuring that technology not only advances efficiency but also delivers more personalized and meaningful interactions.

Lisa D. Mason
Associate Vice President of Product Design and Insights
Providence

Lisa D. Mason is the Associate Vice President of Product Design and Insights at Providence working on developing transformative platform technologies for healthcare. Her organization has launched several health technology companies and designed the Providence Digital Health Platform which serves as the digital front door for patients.

Lisa designed and launched one of the 1st LLM-based healthcare messaging chatbot assistants for enhancing care access and reducing provider burden. She has done comprehensive research on how to gain patient trust through chatbot personality & avatar design—all while ensuring patient safety. Lisa is actively working on AI-based workflow automation solutions to transform the efficiency of care delivery by leveraging AI and digital technologies to create seamless, patient-centered, and personalized healthcare experiences.

Lisa has more than 25 years of experience in consumer research and product design, leading teams and companies through the complexities of understanding customers and driving product direction and vision. She started her career at Microsoft, covering emerging technologies in travel, video games, consumer and enterprise software, and mobile and consumer hardware. Lisa holds an M.S. in Physics from the University of Minnesota.

Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Cleveland Clinic

Amanda Todorovich leads digital marketing for Cleveland Clinic, one of the most trusted healthcare brands in the world. As Enterprise Executive Director, she oversees content strategy, digital experience, SEO, multimedia production, social media, and platform operations. Under her leadership, ClevelandClinic.org has grown to over 1.2 billion annual sessions—driving significant brand awareness, patient acquisition, and more than $15 million in annual advertising revenue. Amanda built and scaled a healthcare publishing model inside a health system—transforming Cleveland Clinic’s digital presence into an industry-defining engine for engagement, revenue, and trust. Her team manages thousands of content assets through an in-house editorial staff and a robust production infrastructure. Their work is not only clinically accurate and HIPAA-compliant, but also search-dominant and brand-aligned.

Recognized as one of the most influential voices in healthcare digital marketing, Amanda is a respected thought leader, innovation driver, and key architect of Cleveland Clinic’s global digital growth. She holds a master’s degree in communications from The University of Akron, a bachelor’s degree in public relations from Ohio Northern University, and is a Fellow of the American College of Healthcare Executives.

Stephanie Wierwille
EVP, Engagement
BPD

Stephanie Wierwille is the Executive Vice President of Engagement at BPD, where she helps healthcare brands craft and deliver compelling stories across digital, traditional, and emerging channels. With deep expertise in social-first, full-funnel marketing, she guides organizations toward marketing maturity and consumer-first engagement strategies.

With a decade of experience spanning healthcare and consumer brands, Stephanie has led digital and content strategy for organizations like MD Anderson Cancer Center, Cincinnati Children’s, Johns Hopkins Medicine, Delta Air Lines, Amazon, and Walmart. From launching TGI Fridays’ first social marketing initiatives to helping Delta reshape its approach to social media across operations, marketing, and corporate communications, she has been at the forefront of digital transformation.

Stephanie earned her MBA from the University of Illinois at Urbana-Champaign and is an adjunct professor at The University of Oklahoma. Passionate about innovation, she continues to push the boundaries of healthcare marketing, ensuring brands connect with audiences in meaningful and measurable ways.