New CMS Means Self-Service Content Creation for Stanford Medicine

When Stanford Medicine decided it was time to replace its legacy platform, Dreamweaver, and look for a new enterprise Web content management platform, the number-one priority was ease of use by content authors. The Stanford Medicine Web presence consists of more than 200,000 pages; 825 websites; and 500 content authors.

Mark Trenchard, Director of Digital Experience at Stanford Medicine

“Our vision for a target state is to ultimately have the ability to allow publishers to publish easily, without any code, any software, or any IT in the way,” said Mark Trenchard, Director of Digital Experience at Stanford Medicine at Adobe Summit 2014.

To achieve its objectives, Stanford Medicine selected Adobe Experience Manager, or AEM, as its Web content management platform, and worked with Salt Lake City-based Axis41 to implement it.

Explaining the choice, Trenchard says, “You really need to think about this in terms of your prime need for a platform. For us this is authoring. This is publishing. So we chose this platform specifically because we saw it had the framework to allow us to do the kinds of things authors do.”

To learn Trenchard’s four recommendations for best practices when adopting a new content management platform, as well as the final crucial piece of the marketing puzzle that recently clicked into place for Stanford, read the full article now: Stanford Medicine Chooses New Web Content Management Platform to Achieve No. 1 Priority: Self-Service Content Creation for Non-Technical Users.

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