Ask The Expert with Scott McRae Calculating return on investment for a service-line marketing campaign can be elusive and is not for the faint of heart. However, demonstrating that your marketing efforts contribute to your organization’s bottom line communicates the value of your function and benefits your career. Where to begin To demonstrate the calculation Read More
Alamance Regional Medical Center www.armc.com This unusually designed site for a Burlington, NC, hospital is a real pleasure to visit. Except for a dark green background at the top of pages, the background is gray. Layered on top of the gray are multicolored navigational links on the left. Colorful blocks that promote key features seemingly Read More
by Mark S. Gothberg Hospitals have developed all kinds of mobile applications, from those featuring a medical encyclopedia to ER wait times to health tracking. But a unique application has been launched by the marketing team at UAB Medicine, also known as the University of Alabama at Birmingham Health System. The application supports workers’ compensation Read More
by Peter Hochstein This story contains implicit lessons not only for hospital marketers, but also for public health specialists, companies seeking to be good corporate citizens, politicians, and anybody who wants to do something positive about behavior-related health issues. Moreover, it demonstrates how an interactive advertising campaign that asks participants to meet specific goals can Read More
Holy Family Memorial www.hfmhealth.org As the largest provider of healthcare services in Manitowoc County, Wisconsin, Holy Family Memorial has a lot to offer area residents, and that is clearly reflected by its website. Areas of the site that are particularly noteworthy are: Outstanding quality section. The information offered is not as comprehensive as found on Read More
by Cheryl Haas For many people in recovery from substance abuse or a mental health disorder, their families are an integral part of their journey back to health. But often, families are unable to be present for a significant part of the healing process simply because they live too far away from the residential program Read More
WEBSITES/MOBILE APPLICATIONS New Kaiser Family Foundation Site Launched at www.kff.org. Five websites and gateways have been consolidated into one site centered on 10 health policy issues. All content on a topic – whether a fact sheet, poll, data table, video, or news report – is integrated for one-stop viewing. Assistance for Young People Whose Lives Read More
Ask The Expert with Jeremy Dietz For many years, print publications have served as one of a hospital marketer’s best communications tools. Despite the rise of digital media, that hasn’t changed. Print publications are still a highly effective way to deliver information to your entire community on your schedule. But your print efforts shouldn’t stand Read More
by Mark S. Gothberg “People love scheduling things online. They are scheduling flights, hotels, and even hair appointments. And it’s not just young people that like online booking, older people do as well. So why not healthcare? One day online scheduling will be mandatory in healthcare because people will demand it,” says Bob La Loggia, Read More
When You Prefer Pen and Paper If you like to take notes for future reference and prefer to write rather than type into a digital device, then get the Targus iNotebook. The Targus tool and an iPad work hand-in-hand. With an iPad close at hand, you write with a special pen on one of the Read More
by Mary Zatina Communications industry estimates indicate that sometime this year we will pass a tipping point from which there is no going back. That is, more people will access the Internet with mobile devices such as smartphones and tablets than with desktop computers. And many of them will be searching for healthcare information and Read More
by Theresa Jacobellis I am standing in the deserted lobby of the Mayo Clinic, and I am dressed like a gladiator. There is nobody at the information desk, so I walk behind it and sit in the chair. Next, I walk over to a series of large posters set up on what appear to be Read More
by Alan Shoebridge They have been living in the online era for nearly two decades, but many healthcare organizations still rely heavily on research methods from the 1950s – printed comment cards, telephone surveys, and focus groups. If you haven’t updated your research with tactics from this century, now is the time to go digital. Read More
by Sheryl S. Jackson Rich Snippets, Robust Information Boost SEO and Visits to Hospital Website It happens every day. Someone visits a hotel review website to determine the best place to stay for the next vacation or business trip. But what happens when patients use the Web to find reviews of physicians? Although sites are Read More
Indiana University Health www.iuhealth.org Most hospital and health system websites cover a huge array of topics on their home page. But this site takes a laser approach, placing great focus on what the organization thinks are the major reasons for someone visiting the site and subjects important to the health system. The home page is Read More
// Ask The Expert with Daniel E. Ansel // It’s a commonly accepted maxim that it costs five times more to recruit a new customer than to retain a satisfied one, yet when I ask hospitals and health systems if they’re concerned or think about tracking the “lifetime value” of a patient, they usually don’t Read More
Smarter Shopping You love a deal, but don’t want to keep track of the sales notices and discount coupons you receive in your mailbox. When you are ready to shop, go to www.CouponSherpa.com and check out the discounts currently available at your favorite stores. Both printable and mobile coupons are offered, and Coupon Sherpa can Read More
by Alex Fraser YouTube recently announced a redesign that will affect all channels across the platform. This article will introduce you to the coming changes so that you can plan accordingly and not be caught by surprise when they are rolled out in mid-June. Why the change? With this platform redesign, YouTube is emphasizing the Read More
WEBSITES/MOBILE APPLICATIONS Help in Reducing Stress is the focus of a new mobile app available at www.t2health.org/apps/provider-resilience. Although developed for military healthcare providers to cope with burnout and compassion fatigue, the app is relevant for any medical provider working in a high-stress environment. The app seeks to help professionals reduce stress through restful breaks, educational Read More
WEBSITES/MOBILE APPLICATIONS Public Input on Health IT Strategic Planning is purpose of new site at www.PlanningRoom.org. The new platform is a collaboration between Cornell University’s eRulemaking Initiative and the Office of the National Coordinator for Health Information Technology. The initial focus, through May 9, will be on consumer e-health strategy. Helping Evaluate a Sports Concussion Read More
Methodist Healthcare www.sahealth.com Serving the San Antonio, TX, market, Methodist Healthcare has a website that excels in almost every aspect. Site visitors will immediately note the strong home page focus on health and wellness information. Right below a large banner that rotates key service-line messages is another large section called San Antonio’s Health Information Resource. Read More
Untangling All Those Power Cords in the Car If you spend much time in your car, you probably have a “mobile office” in the front seat with all kinds of power cords connected to the power outlet. Simplify your life and space by getting the TYLT Band Car Charger. A flat, semi-rigid cord that comes Read More
Ask The Expert with Ben Dillon Content management is one of the most difficult – and most overlooked – pieces of Web development. The average hospital website comprises more than 1,500 pages of unique content. Creating and maintaining all that content requires more work than most administrators can easily manage, especially if they lack full-time Read More
by Mark S. Gothberg Based in Oklahoma City, Integris Health is the state’s largest health system. The market is extremely competitive, with four health systems aggressively promoting their services through television and other traditional media, thus making strong website traffic critical to Integris Health’s business success. As with most provider websites, search engines are a Read More
by Megan Chavez MD Anderson Cancer Center is ranked as one of the world’s most respected institutions focused on cancer patient care, research, education, and prevention. It invests more than $647 million a year in research and ranks first both in the number of grants and total grant dollars from the National Cancer Institute. Since Read More