How Virtua Health tracked marketing efforts to revenue dollars and patient outcomes. // By Wendy Margolin // Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s Read More
Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety of machine learning and generative Read More
Influencer marketing is inexpensive and drives engagement — should it be part of your marketing mix? Ochsner Health says yes. // By Jane Weber Brubaker // When you think of influencer marketing, do celebrities like LeBron James and Taylor Swift and their millions of followers come to mind? Ochsner Health is thinking Read More
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
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Winners of the 24th Annual eHealthcare Leadership Awards were announced on November 5, at a special Awards Presentation held during the Healthcare Internet Conference (HCIC). The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives. This leading awards program draws approximately 1,000 entries annually. It exclusively recognizes Read More
// By Matt Humphrey and Susan Dubuque // Winners of the 24th Annual eHealthcare Leadership Awards were announced on November 5, at a special Awards Presentation held during the Healthcare Internet Conference (HCIC). The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives. This leading awards program draws approximately Read More
Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? Change often feels like the only constant in the world of healthcare marketing. And oh, what a year of change! Read More
// By Daniel Fell // Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety machine Read More
How is it possible that a health system operating in four U.S. states and three countries in Central and South America with 50,000 employees would be invisible to search engines — unless you searched on it by name? Take cardiology for example. CHRISTUS Health has a 100-bed heart hospital in Tyler, Texas. It is the Read More
Digital marketing got a lot riskier when HHS rolled out its “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” bulletin last December. What steps should you take to manage the risks? // By Elaine Christie // Change often feels like the only constant in the world of healthcare marketing. And oh, Read More
You can do all the right things for all the right reasons and still find yourself in the crosshairs when you’re leading a major corporate change. // By Jane Weber Brubaker // How is it possible that a health system operating in four U.S. states and three countries in Central and South America with 50,000 Read More
Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. “When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who work for entities covered by HIPAA,” Read More
On a journey to “future proof” its marketing, Fresenius Kidney Care started in the most unlikely of places: recipes. As with any chronic illness, diet dramatically affects a patient’s success. But a kidney disease-friendly diet has more restrictions and requirements than most. One in seven U.S. adults have kidney disease, and one in three don’t Read More
Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. // By Jane Weber Brubaker // When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who Read More
Download this new free case study to learn how Scripps Health took its provider search from good to great.
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Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a Read More
// By Wendy Margolin // A case study on how Fresenius Kidney Care used market research insights to support more kidney patients everywhere they are. On a journey to “future proof” its marketing, Fresenius Kidney Care started in the most unlikely of places: recipes. As with any chronic illness, diet dramatically affects a patient’s success. Read More
The eHST Editorial Advisory Board is made up of leaders in the healthcare marketing field committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people eHST members like you should know about. I’m very pleased to announce that Margo Schneider and Sarah Sommer Read More
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
Panelist:
Watch this webinar and you’ll learn:
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Never before has the role of the healthcare marketing leader been more crucial to health system performance. Following waves of COVID, the resulting depletion of both operational capacity and emotional stamina forced health systems to grapple with the brutal combination of rising costs and diminishing access. The ensuing reductions in staffing and closing of services Read More
Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever. // By Paul DeLeeuw // Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to Read More
// By Jane Weber Brubaker // Can healthcare marketers leverage tracking technologies the way they used to without risking noncompliance? When HHS stepped on the gas last December — issuing ominous warnings about HIPAA, tracking pixels, and PHI — healthcare marketers and legal and compliance teams put the brakes on fast. But some organizations had Read More
How well do you really understand your target audience? Whether that’s patients, prospective employees, donors, or any other stakeholders you want to reach and influence, it’s easy to make incorrect assumptions about why they behave the way they do. In the digital realm, social listening tools help organizations hear what people say online, and analyze Read More
Contemporary solutions leveraging AI, big data, and proven customer platforms provide a breakthrough opportunity for health system growth when it is most needed. When data and technology are used to view patient and provider behavior in the market holistically, new opportunities come to light. // By Rich Phillips // Never before has the role of Read More