An Expert’s Take on Staying Current With Your Digital Healthcare Marketing

In our latest story, eHealthcare Strategy & Trends interviews Paul Griffiths, MedTouch CEO and Founding Partner, to get the 50,000-foot view of CMS re-platforming projects, what it takes to succeed, and what healthcare organizations hope to achieve.

MedTouch is a Platinum Sitecore Implementation Partner and works exclusively with healthcare organizations. Sitecore is a Web content management system recently rank #1 by Gartner for “ability to execute.”

Here are some highlights from our Q&A with Paul.

eHST: Why do clients come to you?

PG: A lot of our work is helping clients get to the place where they can really be effective digitally. We help them solve their perceived deficiencies, which is usually, we have a website that’s out of date from a brand standpoint, or it’s out of date from a technology standpoint; there are a number of things we want to be able to accomplish that we can’t; we’re being held back. Their needs have changed because they are no longer able to do the website as a side project and check it off the list.

eHST: How do you begin the dialogue?

PG: We ask them, once you get your new digital presence live, how are you going to use it? What are your hopes for it? How will you know you’re successful? Once we start asking those questions, even at the beginning of a relationship, we are setting them up for long-term success. The biggest shift that we’ve seen in the last few years is that we are really focusing on outcomes.

Digital marketing is an ongoing, perpetual opportunity. We help clients focus on attracting and retaining patients, and improving the patient experience. Our primary goal is helping our clients build those relationships. How we do it becomes secondary.

Read the full interview to learn Paul’s take on the roles of marketing, IT, and clinical groups in a healthcare organization’s digital presence, the latest iterations of the function and focus of marketing in healthcare organizations, his insights on mobile and how to prepare for a site redesign to make sure you’re successful, and more.

Read the full piece now: Ask the Expert, with Paul Griffiths, CEO + Founding Partner, MedTouch.

Best regards,
Jane Weber Brubaker
Editor