AI in the Exam Room: Managing Patient Expectations
This session is part of
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
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Presented June 16, 2026 at 2:30 p.m. Eastern
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Panelists:
Amanda Reimann, Senior Marketing Manager, Clinical Services, University of Iowa Health Care
Morgan Lees, Director of Client Experience, Unlock Health
Moderator:
Wendy Margolin, Contributing Writer, Plain-English Health Care
Session Sponsor:
As AI becomes more integrated into healthcare, consumers are forming strong opinions about how it should — and should not — be used in their care. In this webinar, we will present new research on consumer perceptions of AI in healthcare, including the messages that resonate most across key audience segments and the moments where trust matters most.
Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.
Panelists
Amanda Reimann
Senior Marketing Manager, Clinical Services
University of Iowa Health Care
Amanda Reimann is Senior Marketing Manager, Clinical Services at the University of Iowa Health Care, where she leads the development and execution of strategic marketing initiatives to engage patients and support organizational growth. She brings over 10 years of experience in healthcare marketing, with a strong focus on translating complex services into clear, compelling campaigns. She has an MBA from The University of Iowa Tippie College of Business.
Morgan Lees
Director of Client Experience
Unlock Health
Morgan Lees is Director of Client Experience at Unlock Health, where she partners with health systems to advance complex, cross-functional marketing initiatives. Her work spans brand and campaign development, digital and web strategy, and operational execution—helping organizations translate big-picture goals into meaningful, measurable outcomes. With a career rooted in healthcare, Morgan brings deep experience in guiding organizations through an increasingly complex and evolving landscape. She is known for aligning teams and strategies to bring brand visions to life and drive impactful results. Based in Chicago, she is also an MBA candidate at the Kellogg School of Management, further strengthening her leadership and strategic perspective.
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