Looking Forward, Healthcare Needs To Focus More on Service

Michael Dowling

Each year since 1999, the Society for Health Care Strategy & Market Development (SHSMD) produces Futurescan, a look at some of the major emerging trends likely to shape the healthcare industry in the next five years. The current edition spans 2022-2027. The topics cover a broad range of issues as we enter what we hope Read More

Highlights from Futurescan 2022-2027

Randy Oostra

// By Jane Weber Brubaker // Can healthcare think and act like a service industry? How will Big Tech continue to challenge traditional healthcare? How will the industry adapt to new models that focus on care outside the hospital? Each year since 1999, the Society for Health Care Strategy & Market Development (SHSMD) produces Futurescan, Read More

Learn How One System Is Fighting COVID Via Digital Transformation

COVID-19 has disrupted American healthcare — killing more than half a million people, including more than 2,900 healthcare workers; challenging bed and equipment capacity; and canceling elective health services. But it also has sped up digital transformation of healthcare and brought to the forefront innovative approaches to how patients receive care. Providence, a Seattle-based 51-hospital Read More

What Can Influencers Tell Us About Our Industry?

Jane Weber Brubaker

Each year, Modern Healthcare honors 100 influential healthcare leaders, voted to the list by their peers and senior editors of the publication. What are these leaders doing to help the industry move forward? What is the impact of their leadership initiatives on their own organizations and on the industry as a whole? Beyond checking to Read More

How To Merge 24 Sites Across Two Separate Health Systems

Evelyn Meneghin, assistant vice president of interactive services, RWJBarnabas Health

Anyone who has worked in healthcare communications and digital marketing understands that a website relaunch project can be a daunting task. But one that involves merging 24 existing websites across two separate health systems sounds downright intimidating. In early 2017, that’s exactly what the RWJBarnabas Health web team was facing. They were on the hook Read More

Bringing the Amazon Experience to Healthcare

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What Healthcare Can Learn from Digital Retail Brands

Dan Greenwald, CEO and chief creative officer of White Rhino

The latest technologies provide consumers with an array of conveniences — from the ability to summon a ride with a click of their phone to ordering fast food online and having it delivered right to their door. As these types of experiences increasingly become the norm, healthcare marketers are being pressed to find new ways Read More

Ochsner Launches Website with Consumers (and CTAs) in Mind

Amber Welch, director of digital content for Ochsner Health System

We recently spoke with Amber Welch, director of digital content for Ochsner Health System, about Ochsner’s recent efforts in creating its new state-of-the-art website and tracking the results. eHST: How has the consumerization of healthcare impacted Ochsner Health System and how you operate online and through your website? AW: Our online patients expect to find what Read More