// By Jane Weber Brubaker // A few days ago, a headline popped up: “Marriott Hacking Exposes Data of Up To 500 Million Guests.” Not again. First a health insurance company. Then a credit reporting agency. And now a hotel chain I frequent. How does this happen? Where is the weak link that allows major Read More
// By Sheryl S. Jackson // We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is Read More
// By Jane Weber Brubaker // Boston Children’s Hospital recently received highest honors from U.S. News and World Report as the nation’s number-one children’s hospital for 2018-2019, for the fifth year. “Boston Children’s Hospital tops this year’s Honor Roll and ranks No. 1 in three of the 10 specialties; neurology and neurosurgery, nephrology and orthopedics,” Read More
For many years, the marketing and communications team at Northwell Health knew it wanted a refresh on its consumer-focused healthcare content strategy. As one of the biggest health systems in the country and the largest private employer in New York state, Northwell needed to show that it was on the pulse of what was happening Read More
// By Melanie Graham // For many years, the marketing and communications team at Northwell Health knew it wanted to build out its consumer content experience. As one of the biggest health systems in the country and the largest private employer in New York state, Northwell needed to show that it was on the pulse Read More
A Google search is often the starting point when someone has a health concern. But many consumers have been scared out of their wits by the results they find. “The joke you hear all the time is ‘I put in cough and I got lung cancer’ or ‘I put in headache and I got brain Read More
For some organizations, the phone is the primary marketing channel consumers use to make contact — and to convert into patients. For these organizations the phone experience is critical to success. Today we’ll look at new digital tools that can help this once-analog channel optimize customer experience and increase conversions.
// By Jane Weber Brubaker // As measurability, attribution, and ROI become imperatives for hospital marketers, one key channel — the phone — has yielded less actionable information than digital channels that are far more trackable. In healthcare, consumers may begin their search for a provider online, but eventually the journey often still leads them Read More
Froedtert Health Implements Buoy, an AI Tool That Provides Patients Possible Diagnoses and Recommends Treatment Options // By Jane Weber Brubaker // A Google search is often the starting point when someone has a health concern. But many consumers have been scared out of their wits by the results they find. “The joke you hear Read More
The drama of a “code team” racing to a patient’s bedside is a frequent scene in the myriad of hospital-based television shows that are popular today, but the innovationOchsner team has plans to replace the emphasis on teams that respond after a cardiac arrest. What if you could predict a potential event in the next Read More
In the Lab // By Sheryl S. Jackson // The drama of a “code team” racing to a patient’s bedside is a frequent scene in the myriad of hospital-based television shows that are popular today, but the innovationOchsner team has plans to replace the emphasis on teams that respond after a cardiac arrest. What if Read More
Ask the Expert with Andrei Zimiles // By Jane Weber Brubaker // Andrei Zimiles is co-founder and CEO of Doctor.com. The company’s marketing automation platform incorporates provider solutions for directory listings and reputation management, and in August 2017, Doctor.com launched a universal online scheduling capability. In December, Doctor.com merged with Connect Healthcare, and the combined Read More
It’s appropriate that a health system named after the author of the famous document that begins with “When in the course of human events…” should demonstrate a strong commitment to human-centered design. Under the leadership of chief executive officer Steve Klasko, MD, MBA, recently named one of Fast Company’s Most Creative People for 2018, Jefferson Read More
[In the Lab] // By Jane Weber Brubaker // It’s appropriate that a health system named after the author of the famous document that begins with “When in the course of human events…” should demonstrate a strong commitment to human-centered design. Under the leadership of chief executive officer Steve Klasko, MD, MBA, recently named one Read More
What do you get when you cross IBM Watson with five Adobe marketing tools? A smart, HIPAA-compliant, preconfigured marketing stack curated for healthcare that doesn’t take years to implement. That’s the case IBM is hoping to prove to healthcare and life sciences organizations with its new offering, IBM Marketing Catalyst. Developed by digital consultancy IBM Read More
// By Jane Weber Brubaker // What do you get when you cross IBM Watson with five Adobe marketing tools? A smart, HIPAA-compliant, preconfigured marketing stack curated for healthcare that doesn’t take years to implement. That’s the case IBM is hoping to prove to healthcare and life sciences organizations with its new offering, IBM Marketing Read More
The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs in Healthcare?” Is AI just the Read More
// By Jane Weber Brubaker // The media, including social media, are buzzing about AI, or artificial intelligence. As of this writing in late November, the top trending article on Facebook is “Facebook Is Using Artificial Intelligence to Spot Suicidal Tendencies in Its Users.” On LinkedIn, it is “Where Will AI Increase and Decrease Costs Read More
At Mount Sinai’s Institute for Next Generation Healthcare in New York City, artificial intelligence or AI (also referred to as machine learning) is helping researchers to gain new insight into genetic predispositions for cancer and other diseases. Close to 2,000 miles across the country, Intermountain Healthcare in Salt Lake City, Utah, is using AI to Read More
// By Lisa D. Ellis // At Mount Sinai’s Institute for Next Generation Healthcare in New York City, artificial intelligence or AI (also referred to as machine learning) is helping researchers to gain new insight into genetic predispositions for cancer and other diseases. Close to 2,000 miles across the country, Intermountain Healthcare in Salt Lake Read More