Consumer Engagement

Blogging Maximizes Impact and Reduces Workload for Nebraska Medicine

To say that the past couple of years at Nebraska Medicine have been a busy time would be an understatement. As if launching a new name and brand weren’t enough, Nebraska Medicine completed the clinical integration of three separate entities into one operating unit, all while dealing with the international press as one of three Read More

Nebraska Medicine Launches Blogs, Reduces Spend on Traditional Media

To say that the past couple of years at Nebraska Medicine have been a busy time would be an understatement. As if launching a new name and brand weren’t enough, Nebraska Medicine completed the clinical integration of three separate entities into one operating unit, all while dealing with the international press as one of three Read More

Community Building: It’s Not All About You

Dan Dunlop, Jennings

“If you’ve worked in healthcare marketing for more than a few months, you’ve undoubtedly faced a request from a service line leader who wants to see a photo of himself or his team prominently featured in an ad,” says Dan Dunlop, president and CEO of Jennings, an advertising and brand development agency, and member of the Read More

Community Building vs. Narcissism in Healthcare Marketing

Dan Dunlop, Jennings

// By Dan Dunlop // Think about how you act when you host a dinner party. You are strategic when you develop the guest list, and bring people together who have commonalities. You greet people as they arrive and introduce them to others. And you facilitate conversation by suggesting interesting topics and by filling in Read More

Should You Provide Online Physician Reviews?

Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and the care they receive from your providers? Are you delivering on your brand promise from their Read More

Are You Ready to Post Physician Ratings on Your Hospital Website?

Leading-Edge Healthcare Organizations Now Promote Physician Reviews Online—Why It Works // By Jane Weber Brubaker // Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and Read More

New Tool Reveals User Experience Insights on Hospital Websites

Are you about to embark on a major overhaul of your health system’s website? A before-and-after user experience survey could help you prove that the investment was worth every penny. Or, maybe you just launched your new website and are itching to find out what site visitors think of it. gSight℠, a new Web experience Read More

What Happens to Patients With Chronic Diseases Between Office Visits?

Vivify Health Logo

As hospitals and health organizations move toward population health and engage in value-based contracting, managing patients with chronic diseases effectively and efficiently has risen to the top of the agenda. “It would be great if the patient is giving you information every day in a way that helps drive workflow around urgency and kicking out Read More

WellSpan Health Uses LionShare’s CRM and Marketing Automation Platform to Crack the Code on Portal Sign-ups

// Ask the Expert, with Caty Wolf // Caty Wolf is Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. She is responsible for CRM and marketing automation, and works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its Read More

How a 200-Year-Old Hospital Prioritizes Digital Innovation

Shawn Gross, Chief Digital Strategist at White Rhino

One way to accelerate consumer-facing digital technologies in established health care organizations is to carve out a dedicated team focused on innovation. “When Massachusetts General Hospital formed the Healthcare Transformation Lab, a startup group within the 200-year-old institution, the organization made technology in healthcare delivery a priority,” says Shawn Gross, Chief Digital Strategist and Health Read More

Park Nicollet Health Services and PinnacleHealth Follow Patients’ Lead, Create Digital Content and Apps For Pregnancy and Childbirth Patients

When it comes to patient education, expectant mothers are eager consumers of information. Hospitals have traditionally provided education through office visits, in-person classes, and printed materials appropriate for each stage of the pregnancy journey. As consumers migrated first to the Web and more recently to engaging with content through mobile devices, the expectations for patient Read More

What Major Forces Are Shaping Healthcare Marketing Today?

Kathy Divis, President, Greystone.Net

Ask the Expert with Kathy Divis Kathy Divis is President of Greystone.Net and a member of the eHealthcare Strategy & Trends Editorial Advisory Board. In a recent presentation at the Healthcare Marketing and Physician Strategies Summit, she discussed the most significant trends in healthcare marketing—and what hospitals and health systems should do now as a Read More