// By Therese Lockemy, MBA // Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages. They now sit at the center of a much bigger job. Read on for practical advice on building a hospital website that can keep up with what comes next.
Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively. Here, leaders share practical lessons on why CRM works best as an enterprise capability, not just a marketing tool.
// By Therese Lockemy, MBA // Healthcare marketers are under increasing pressure to show results. At the same time, many organizations are still working through the operational, data, and governance issues that make CRM hard to scale effectively. Here, leaders share practical lessons on why CRM works best as an enterprise capability, not just a marketing tool.
This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.
With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
In this new report from eHealthcare Strategy & Trends, you’ll learn how leading hospitals and health systems use CRM tools to acquire new patients, improve patient engagement, optimize communications, and improve health outcomes.
Healthcare marketing executives and CRM experts, including leaders from Emory Healthcare, Banner Health, and Lionshare, reveal operational challenges, data governance requirements, and cross-functional collaboration needed to turn CRM investments into measurable patient engagement and ROI. Read on to discover strategies that separate CRM success from failure.
// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
Customer relationship management (CRM) tools have become essential for healthcare organizations to build stronger patient connections, increase engagement, and enable personalized, timely communication. Using Epic’s integrated CRM, Denver Health aligns real-time EHR data with targeted campaigns. Learn how a switch to the right solution can drive measurable improvements.
// By Therese Lockemy, MBA // Healthcare marketing executives and CRM experts, including leaders from Emory Healthcare, Banner Health, and Lionshare, reveal operational challenges, data governance requirements, and cross-functional collaboration needed to turn CRM investments into measurable patient engagement and ROI. Read on to discover strategies that separate CRM success from failure.
// By Althea Fung // Customer relationship management (CRM) tools have become essential for healthcare organizations to build stronger patient connections, increase engagement, and enable personalized, timely communication. Using Epic’s integrated CRM, Denver Health aligns real-time EHR data with targeted campaigns. Learn how a switch to the right solution can drive measurable improvements.
Presented June 4, 2025
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Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.
The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.
// By Susan Dubuque // Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.
In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. Learn how this award-winning campaign has become a content marketing showstopper.
// By Susan Dubuque // In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. Learn how this award-winning campaign has become a content marketing showstopper.
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Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.
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First Google drove organic results lower down on the SERP, favoring paid ads instead. Now Google’s AI Overviews has taken the top spot. Content marketers are raising their game to compete for traffic. Discover how predictive analytics, health journey content series, and immersive content are driving results for three major health systems.
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