“The data needed to run a modern healthcare marketing program is becoming vaster and more complex every day, and marketers will require ever more sophisticated tools to manage this data more efficiently and effectively in the future,” says Daniel Fell. Fell is a senior strategist with Optum and a member of the eHealthcare Strategy & Read More
// By Daniel Fell // The data needed to run a modern healthcare marketing program is becoming vaster and more complex every day, and marketers will require ever more sophisticated tools to manage this data more efficiently and effectively in the future. According to a recent State of Marketing report from Salesforce, the median number Read More
When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology platforms that could help them Read More
// By Althea Fung // When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology Read More
Connecting the dots. That’s the value provided by a customer relationship management (CRM) database, a tool health system marketing and communications leaders increasingly use to deliver precision marketing to consumers and calculate accurate return on investment (ROI). Yet having a CRM is only one part of the digital marketing puzzle. Hospitals experiencing the highest level Read More
It’s time to stop thinking about marketing as two separate components — traditional vs. digital — and blend the best tactics of each discipline. “Tradigital” combines the best of both strategies and is redefining healthcare marketing today. That is the message of healthcare marketing consultants Kathy Divis, president and co-founder, Greystone.Net, and Rob Klein, founder Read More
// By Wendy Stark Healy // It’s time to stop thinking about marketing as two separate components — traditional vs. digital — and blend the best tactics of each discipline. “Tradigital” combines the best of both strategies and is redefining healthcare marketing today. That was the message of healthcare marketing consultants Kathy Divis, president and Read More
// By Kyle Hardner // Connecting the dots. That’s the value provided by a customer relationship management (CRM) database, a tool health system marketing and communications leaders increasingly use to deliver precision marketing to consumers and calculate accurate return on investment (ROI). According to the 5th Annual Digital Marketing Report from Greystone and Klein & Read More
Daniel Fell, president and CEO of ndp, recently moderated the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members include Karen Corrigan, founder and CEO of Corrigan Consulting; David Feinberg, chief marketing officer at Mount Sinai Health System in Read More
// By Daniel Fell // The following article is Part 2 of a 2-part series. (Read Part 1 here). The series was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members include Karen Corrigan, founder and Read More
Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In our new article, Jared Johnson shares his experience from Year One of having a data scientist on-board. Until very recently, Johnson was manager of marketing technology and Read More
// By Jared Johnson // Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In this article, Jared Johnson, manager of marketing technology and analytics at Phoenix Children’s, shares his experience from Year One of having Read More
There’s so much to keep up with in our world of healthcare marketing, and in our new feature, Snippets, we want to give you brief highlights from some of the things that catch our attention in the digital realm, snippets of webinars, podcasts, and other content that just might help you solve your latest challenge. Read More
// By Jane Weber Brubaker // There’s so much to keep up with in our world of healthcare marketing, and in this new feature, Snippets, we want to give you brief highlights from some of the things that catch our attention in the digital realm, snippets of webinars, podcasts, and other content that just might Read More
“When a child wins the 6th-grade science fair, no one tells her, ‘Congrats! You’re going to make a great marketer one day!’ But maybe we should,” says Jared Johnson, a #DigitalHealth Top 100 Influencer and Phoenix Children’s manager of marketing technology and analytics. “The days of science and liberal arts being at opposite ends of Read More
// By Jared Johnson // When a child wins the 6th-grade science fair, no one tells her, “Congrats! You’re going to make a great marketer one day!” But maybe we should. The days of science and liberal arts being at opposite ends of the career spectrum are fading away, replaced with a call for curious Read More