Digital Advertising

2026 eHealthcare Leadership Award Winners Announced

ehla-logo-squared

// By Susan Dubuque // More than 200 organizations were honored for outstanding work across the digital healthcare spectrum at the 2026 eHealthcare Leadership Awards, announced October 25, 2026, during an awards presentation at the Healthcare Interactive Conference (HCIC). Read on for a detailed rundown of the 2026 Awards and view highlights of the winning entries.

From Blueberries to Watermelons: How Inspira Health Made Maternity Marketing Feel Local

Inspira Health Logo

// By Susan Dubuque // Pregnancy tracking apps often compare fetal growth to fruits and vegetables. A blueberry. A peach. A watermelon. Inspira Health turned that familiar experience into the foundation of an award-winning digital marketing campaign. Discover how this clever maternity campaign increased engagement, online bookings, and patient volume.

How Novant Health Filled a Critical Gap in Menopause Care With a Virtual-First Strategy

Meghan Huffman

Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align. Learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.

How Novant Health Turned an Unmet Need into a High-Performing Virtual Service

Novant Health Logo

// By Susan Dubuque // Menopause is a universal experience for women. Novant Health’s virtual menopause clinic shows what happens when real patient needs and smart digital strategy align. Learn how Novant Health identified a gap in care, then aligned clinical leadership, operational readiness, and digital marketing to deliver strong results on a surprisingly small budget.

How ThedaCare Activated Its Brand Platform to Drive Primary Care Growth

Allie Sonsthagen

After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.

Sound Advice: How Award-Winning Healthcare Podcasts Build Trust and Brands

Sound Advice Speakers

Presented March 17, 2026

Panelists:

  • Bill Klaproth, director of marketing and production, DoctorPodcasting
  • Melody Bradley, digital media supervisor, Southeast Georgia Health System
  • Kenneth Hines, associate director, digital strategy, The Ohio State University Comprehensive Cancer Center (OSUCCC – James)
  • Dr. Rita Roy, CEO, National Spine Health Foundation

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

  • Define strategy and audience before hitting “record”
  • Balance clinical credibility with compelling storytelling
  • Spotlight patient voices in authentic and responsible ways
  • Sustain momentum month after month
  • Measure success beyond downloads

Sound Advice Speakers

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Digital Showcase: Intermountain Health Orthopedic Campaign Boosts Appointments

Intermountain Health logo

// By Susan Dubuque // Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.

The Future of Hospital Websites: Navigating AI, Search, UX, and the Shift to Composable Architecture

ft image The Future of Hospital Websites

Presented September 3, 2025

Your Presenters:

  • Michael Kinkaid, Chief Product and Technology Officer, Reason One
  • Laura Housholder, Digital Marketing Manager, Children’s Nebraska
  • Martha van Berkel, co-founder and CEO, Schema App
  • Tyler Pierce, Director of Digital Engagement, Rochester Regional Health
  • Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health

Moderated by:

  • Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

  • Develop a strategic approach to website transformation that aligns technology choices with organizational goals and patient needs
  • Make smart platform decisions by understanding the real differences between major platforms and when composable solutions make sense
  • Build flexible foundations using composable architecture to future-proof your investment and enable rapid adaptation
  • Implement AI thoughtfully with clear use cases that enhance rather than complicate the patient experience, from intelligent search to automated scheduling to personalized content delivery
  • Improve findability and discoverability through advanced SEO, schema markup, and optimizing for how patients now search using generative AI tools like ChatGPT and Google’s AI overviews
  • Create governance models that balance innovation with security, compliance, and the need for strategic oversight

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