Digital Marketing

2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

2025 eHealthcare Leadership Award Winners Announced    

Susan Dubuque black and white headshot

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Beyond the Banner Ad: Digital Campaigns that Work

ft image Beyond the Banner Ad Digital Campaigns that Work

Presented October 8, 2025

Panelists:

  • Matt King, solutions consultant, population intelligence, Definitive Healthcare
  • Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
  • Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
  • Eric Fullmer, digital marketing manager, Ochsner Health
  • Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • Tips to make your programmatic buy more effective and efficient.
  • How to balance brand and performance marketing through digital channels.
  • Strategies for successful product line marketing.
  • How a leading healthcare organization orchestrated a campaign with tactical precision, leveraging advanced Demand Side Platform (DSP) technology.

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Mount Sinai and University of Maryland Medical Center Lead with High-Impact Integrated Campaigns

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With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.

Winning the Talent Game: Digital Strategies for Recruitment & Retention

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Presented on September 9, 2025

Panelists:

  • Shannon Curran, chief marketing officer, Unlock Health
  • Alex Fagundes, marketing business partner, Renown Health
  • Jenny Collopy, vice president, chief marketing and communications officer, The Christ Hospital Health Network

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here is what you can expect:

  • How leading health systems are using digital marketing to attract top talent across clinical and non-clinical roles.
  • How to incorporate employee voices into your recruitment and retention marketing.
  • Successful strategies to attract “hard to recruit” health care professionals.
  • Tactics for retaining employees.
  • Proven ways to reach younger healthcare workers.
  • Much more.

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Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns

// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.

UCSF Health Digital Campaign Brings New Hope to Epilepsy Patients

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Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.

The 2025 eHealthcare Leadership Awards Are Now Open

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// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

How The Christ Hospital Health Network Turned Webinars Into a Winning CRM Strategy

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In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. Learn how this award-winning campaign has become a content marketing showstopper.

Digital Showcase: UCSF’s Digital Campaign Promotes Seizure-Free Life

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// By Susan Dubuque // Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.

Transforming Healthcare Through Digital Innovation: Lessons from Award-Winning Leaders

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Presented March 11, 2025

Panelists:

  • Mona Baset, Vice President of Digital Services, Intermountain Health
  • Andrew Snyder, Senior Vice President of Marketing and Communications, Orlando Health

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

What you will learn:

  • How to build organizational readiness for digital transformation.
  • Strategies to gain and sustain executive support.
  • A framework for prioritizing digital initiatives.
  • Tactics to enhance engagement through omnichannel communications.
  • Tools that improve staff connection and alignment.
  • Ways to leverage AI & automation.
  • Real-world examples of efficiency and patient impact.
  • Essential KPIs to track and optimize digital strategies.
  • What’s next in healthcare marketing and digital engagement?

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When Healthcare Privacy and Marketing Performance Collide: Overcoming a 70% Cost Per Lead Spike

Ft image When Healthcare Privacy and Marketing Performance Collide

A free white paper, published by Freshpaint

Download this eBook to learn how to stay compliant while keeping marketing effective. Discover strategies to optimize your ad spend, reduce inefficiencies, and regain visibility without compromising privacy.

What You’ll Learn:

  • Key healthcare privacy regulations and their impact on marketing
  • The value of digital advertising to reach patients and control costs
  • How platforms like Google and Facebook use data to improve performance
  • Safe ways to restore data flow while maintaining compliance
  • Real-world case studies of success

Download Now  »

Memorial Hermann “Moments” Campaign Shares Powerful First-Person Stories of Healing

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Kel’s deeply personal story is told entirely in the first person. So is Sarah’s story, chronicling her risky surgery to remove a mass of abnormal blood vessels. Their stories are featured in Memorial Hermann’s “Moments” campaign. Explore how this campaign showcases transformative experiences taking place at Memorial Hermann through in-depth, first-person storytelling.

Unveiling the Power of Influencer Marketing in Healthcare

ft image Unveiling the Power of Influencer Marketing in Healthcare

Presented February 26, 2025

Your Presenters:

  • Aundrea Leckie, Associate Director, Account Management (West), Open Influence
  • Erin Killion, Director of Client Strategy, Healthcare, Goodway Group
  • Katie Steeb, Senior Media Manager, Goodway Group

What You’ll Learn:

  • Counter misinformation
    With approximately 80% of internet users searching for health information online, influencers can serve as trusted messengers to correct misinformation and provide credible guidance.
  • Boost patient engagement
    Nearly 70% of consumers trust influencer recommendations over traditional ads, making it a highly effective strategy for reaching health-conscious audiences.
  • Build trust
    90% of respondents 18-24 years of age trust medical information shared by health professionals on their social media networks.
  • Navigate compliance
    We’ll discuss best practices for working with influencers while maintaining HIPAA compliance and ethical integrity.

Watch Now  »

Moments That Shape Us: The Power of First-Person Storytelling

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// By Melissa Sher // Kel’s deeply personal story is told entirely in the first person. So is Sarah’s story, chronicling her risky surgery to remove a mass of abnormal blood vessels. Their stories are featured in Memorial Hermann’s “Moments” campaign. Explore how this campaign showcases transformative experiences taking place at Memorial Hermann through in-depth, first-person storytelling.

Inside Orlando Health’s Multichannel Strategy to Engage and Inspire Audiences

Kim Marcum

Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

Orlando Health Builds Connections and Achieves Results Through a Robust Digital Strategy

Orlando Health logo

// By Susan Dubuque // Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

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Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

Your Presenters:

  • Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
  • Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
  • Otto Angulo, Senior Director, Digital Consumer Engagement, AtlantiCare
  • Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company

Watch Now »

Bringing Diversity, Equity, and Inclusion to Life in Today’s Healthcare Environment

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// By Susan Dubuque // The COVID-19 pandemic highlighted health disparities in the U.S., which disproportionately affected vulnerable and underserved communities. This article will present examples of DEI in action through three award-winning entries in the Best Digital Leadership in Health Diversity, Equity, and Inclusion category from the 2023 eHealthcare Leadership Awards.

A Marketer’s Guide to Security

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Download this whitepaper to get essential strategies you can adopt to safeguard patient data and maintain system integrity.

You’ll learn:

  • How to overcome the security challenges of outdated systems.
  • Why marketing systems are most vulnerable to security risks, and how they can be fortified.
  • How to use security protocols and regulation as agents of positive change.
  • Effective ways to advocate for security measures to internal and external stakeholders.
  • A checklist to take account of your tech stack and identify where to focus your efforts to enhance security and efficiency.
  • And much more!

Download Now »

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

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HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.