Artificial intelligence reshapes how audiences find information online and changes the way marketers approach search engine strategies. When Marshfield Clinic’s organic search traffic hit a low point, the digital team optimized the health system’s content using schema markup. Read on to learn how to restructure your website content to align with AI models.
// By Devin Healy // Artificial intelligence reshapes how audiences find information online and changes the way marketers approach search engine strategies. When Marshfield Clinic’s organic search traffic hit a low point, the digital team optimized the health system’s content using schema markup. Read on to learn how to restructure your website content to align with AI models.
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems have earned recognition and achieved business results through digital content that engages patients, improves health outcomes, and establishes their healthcare providers as trusted experts and thought leaders.
In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at healthcare website transformations from leading hospitals and health systems around the country.
How is it possible that a health system operating in four U.S. states and three countries in Central and South America with 50,000 employees would be invisible to search engines — unless you searched on it by name? Take cardiology for example. CHRISTUS Health has a 100-bed heart hospital in Tyler, Texas. It is the Read More
You can do all the right things for all the right reasons and still find yourself in the crosshairs when you’re leading a major corporate change. // By Jane Weber Brubaker // How is it possible that a health system operating in four U.S. states and three countries in Central and South America with 50,000 Read More
// By Ron Shinkman // Competent data management can be even more crucial than any specific consumer-oriented patient initiative. When tasked with creating digital services to help patients find the right office or medical department at Oregon Health & Science University (OHSU) in Portland, Lisa Williams smacked right into a brick-and-mortar reality: Many buildings dotting Read More
Every successful healthcare content strategy needs two main ingredients: substance and structure. But how do you merge these two together to create a seamless web experience for your customers? In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More
// By Althea Fung // Content substance and content structure go together like peanut butter and chocolate — and the whole is greater than the sum of its parts. In 2017, Lahey Hospital & Medical Center announced its intent to merge with Beth Israel Deaconess, creating what would be the largest hospital merger in Massachusetts Read More
“Healthcare doesn’t stop, especially in a crisis,” notes David Sturtz of Geonetric. “Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy.” Here’s an excerpt from his new article for us: As you think about how to work with Google, there Read More
// By David Sturtz // Healthcare doesn’t stop, especially in a crisis. Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy. As you think about how to work with Google, there are a few important questions to keep in mind Read More
Ask the Expert, with Scott Brinker, Editor, chiefmartec.com // By Jared Johnson // Marketing technology, or MarTech, is essential for improving the experience we deliver to customers and the efficiency by which we allow those customer journeys to happen. But a lot has changed in a relatively short amount of time, so we need to Read More
“Soon, if your household doesn’t have a voice assistant, you’ll be in the minority,” says Ahava Leibtag, president and owner of Aha Media Group. “NPR reports that 14 million people in the U.S. got their first smart speaker device in 2018.” Leibtag says healthcare websites need voice-optimized health content now more than ever. Here’s an Read More
// By Ahava Leibtag // On Prime Day 2019, the Amazon Echo Dot was on sale for as low as $22 — less than half its usual price. And people jumped on the opportunity to welcome a voice assistant into their homes. According to Amazon, millions of Alexa-enabled devices were sold during the first 24 Read More
“Personalization has been creeping into our lives over the past 5 to 10 years. It’s gotten even more intense with the release of the iPhone,” says Carrie Liken, head of industry for healthcare at Yext. “No two smartphone home screens are the same.” Here’s an excerpt from Liken’s new eHST article: Starbucks has personalized our Read More
// By Carrie Liken // Personalization has been creeping into our lives over the past 5 to 10 years. It’s gotten even more intense with the release of the iPhone. No two smartphone home screens are the same. Starbucks has personalized our coffee experience. Stand in line at Starbucks and you will never hear the Read More
If you read any of the 2019 trends articles at the beginning of the year, chances are personalization was one of the “hot trends to watch.” But what exactly does personalization look like in a healthcare organization? If you ask 10 people, you’re likely to get 10 different answers. One thing is certain: It’s more Read More
How do you build the children’s hospital of the future? Start by asking family members, patients, clinicians, and other healthcare providers what they want. That is exactly what MUSC Health did when designing MUSC’s new Shawn Jenkins Children’s Hospital set to open in October 2019. More than 20 different committees comprising hospital staff, physicians, nurses, Read More
// By Sheryl S. Jackson // How do you build the children’s hospital of the future? Start by asking family members, patients, clinicians, and other healthcare providers what they want. That is exactly what MUSC Health did when designing MUSC’s new Shawn Jenkins Children’s Hospital set to open in October 2019. More than 20 different Read More
// By Jane Weber Brubaker // If you read any of the 2019 trends articles at the beginning of the year, chances are personalization was one of the “hot trends to watch.” But what exactly does personalization look like in a healthcare organization? If you ask 10 people, you’re likely to get 10 different answers. Read More
Technology is drastically changing how we live. This is particularly evident in healthcare, where technology like wearable devices such as Apple Watch give users updates on their health in real time. That same technology is opening up new avenues for healthcare organizations to connect with chronically ill patients. The Society for Healthcare Strategy and Market Read More
// By Althea Fung // Technology is drastically changing how we live. This is particularly evident in healthcare, where technology like wearable devices such as Apple Watch give users updates on their health in real time. That same technology is opening up new avenues for healthcare organizations to connect with chronically ill patients. The Society Read More
We all have that miscellaneous drawer somewhere in our houses. While the junk drawer seems like a great way to store small, useful household items, in many cases, it’s an ineffective solution to poor organization and hoarding. The same thing happens with websites. It can be hard to figure out a designated home for a Read More
// By Althea Fung // We all have that miscellaneous drawer somewhere in our houses. Mine is filled with instruction manuals, incense and lighters, a sewing kit, leftover screws from Ikea furniture, and my label maker. While the junk drawer seems like a great way to store small, useful household items, in many cases, it’s Read More
// By Keith Bundy // Keith Bundy is an accessibility community consultant at Siteimprove. The following article is based on his speech during the 2018 eHealthcare Leadership Awards. This year, we added accessibility as a scoring criterion in the Best Overall Internet category, combining a weighted score derived from Siteimprove’s Digital Certainty Index automated tool Read More