Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.
// By Julie Revelant // Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.
In this exclusive report from eHealthcare Strategy & Trends, you’ll get a comprehensive look at the current privacy/tracking landscape in healthcare marketing. Through expert insights and in-depth
interviews, we’ll provide you with practical tips and strategies to help you navigate the complexities of privacy and tracking in your healthcare marketing efforts.
If we’ve heard it once, we’ve heard it a thousand times: Content is king. But content on its own — even expert, authoritative, and trustworthy content — doesn’t automatically help patients find the right doctor and make an appointment online. “We had the hypothesis that we have this great content … but how do we Read More
// By Jane Weber Brubaker // Relationships are everything when it comes to data. Defining those relationships is what humans do best; scaling is what machines do best. If we’ve heard it once, we’ve heard it a thousand times: Content is king. But content on its own — even expert, authoritative, and trustworthy content — Read More
In this exclusive report from eHealthcare Strategy & Trends, we examine the current landscape of mobile to find out what it takes to succeed and what healthcare organizations are doing to get ahead of the game.
In this exclusive report from eHealthcare Strategy & Trends, we highlight the many ways that content marketing is being used by hospitals and health systems around the country.
Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Bank, investors are pouring billions Read More
// By Althea Fung // Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Read More
How many of your hospital’s physicians are active on social media? Most hospital marketing teams don’t know the answer, but they should, says Lee Aase, director of the Mayo Clinic Social Media Network. Aase says that hospital physicians who engage in social media can impact reputation scores that account for about 25 percent of a Read More
// By Marcia Simon, APR // How many of your hospital’s physicians are active on social media? Most hospital marketing teams don’t know the answer, but they should, says Lee Aase, director of the Mayo Clinic Social Media Network. Aase says that hospital physicians who engage in social media can impact reputation scores that account Read More
Throughout the growth of healthcare social media, Mayo Clinic has always been at the forefront of the movement. In 2010, Mayo founded its Mayo Clinic Social Media Network (MCSMN) “to improve health globally by enhancing the use of social networking tools.” MCSMN now serves as a professional network for people looking to improve healthcare using Read More
// By Melanie Graham // In 2018, it doesn’t take much to convince healthcare leaders of the importance and impact social media has on an organization’s brand and reputation. And although it seems like the norm in today’s healthcare media landscape, it wasn’t always the case — any veteran healthcare marketer can attest that this Read More