Operational Efficiency

AI Is Changing Search—But It’s Making Hospital Websites More Critical, Not Less

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AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.

Why Hospital Websites Are Becoming More Important in the Age of AI Search

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// By Jared Johnson // AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. Here, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI.

Beyond Digital: How Three Health Systems Turned Transformation into a Way of Life

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// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health —  redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.

A Marketer’s Guide to Security

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Download this whitepaper to get essential strategies you can adopt to safeguard patient data and maintain system integrity.

You’ll learn:

  • How to overcome the security challenges of outdated systems.
  • Why marketing systems are most vulnerable to security risks, and how they can be fortified.
  • How to use security protocols and regulation as agents of positive change.
  • Effective ways to advocate for security measures to internal and external stakeholders.
  • A checklist to take account of your tech stack and identify where to focus your efforts to enhance security and efficiency.
  • And much more!

Download Now »

Do You Have to Compromise Between Regulatory Adherence and Analytical Power?

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Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?

Unlocking the Power of HIPAA-Compliant Analytics in Healthcare

// By Demetrios Kontizas // Healthcare organizations face a significant challenge. Integration of advanced analytics with stringent HIPAA compliance requirements presents a complex landscape to navigate. As data-driven decision-making becomes the industry standard, demand for robust, HIPAA-compliant analytics solutions grows increasingly vital. Do you have to compromise between regulatory adherence and analytical power?