Why Hospital Websites Are Becoming More Important in the Age of AI Search
AI search and changing consumer behaviors may be reducing website traffic, but healthcare leaders say hospital websites are becoming more important, not less. In this recap of a recent eHealthcare Strategy & Trends webinar, digital leaders from UCI Health, HonorHealth, and Symetris share how websites are evolving into high-intent, action-driving hubs powered by structured data, smarter workflows, and measurable ROI. The takeaway: The future of the hospital website is less about publishing content and more about enabling patient action.
// By Jared Johnson //
Hospital websites may be evolving rapidly in the age of AI search and changing consumer behaviors, but they are far from obsolete. That was the central message delivered during a February 11 webinar hosted by eHealthcare Strategy & Trends, Hospital Websites Aren’t Dead, They’re Evolving: Practical Wins and ROI from the Past Year.
The session brought together digital leaders from health systems and industry partners to discuss what is actually changing about hospital websites, and what is not.
The panel included (left to right above) Brad Muncs, CEO of Symetris; Seth Kaplan, director of marketing, digital, and CX at HonorHealth; and Tara Nooteboom, director of consumer digital strategy at UCI Health.
Together, they shared insights from real-world website initiatives launched over the past year and examined how healthcare organizations can continue driving measurable results from their digital front doors.
This content is only available to members.
Please log in.
Not a member yet?
Start a free 7-day trial membership to get instant access.
Log in below to access this content: