Danny Fell

Integration and Forethought Key To Success of Digital Healthcare Initiatives

“One of the most important things marketers and digital strategists can do is align their digital activities with marketing and organizational business goals,” says Daniel Fell. “But often, in the urgency to adopt these new technologies and move projects forward, good strategic thinking can take a back seat to just getting things done. That’s unfortunate Read More

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Danny Fell

Breakthrough Digital Success Requires Healthcare Marketers to Think Differently

// By Daniel Fell // One of the most important things marketers and digital strategists can do is align their digital activities with marketing and organizational business goals. But often, in the urgency to adopt these new technologies and move projects forward, good strategic thinking can take a back seat to just getting things done. Read More

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Northwell Health Logo

Case Studies Reveal Vital Importance of Healthcare Transparency

“The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President of ReviveHealth, shared their perspectives on Read More

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James Gardner

#PatientExperience: Twitter Offers Valuable Insights

“When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look,” says James A. Gardner of Connective DX. But, he points out, “Your patients are talking about you and their experience with your hospital! If you’re ready to listen to these conversations and learn from Read More

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James Gardner

Hidden in Plain Sight: Twitter Holds Patient Experience Clues

// By James A. Gardner // When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look. But the Computational Epidemiology Group in the Boston Children’s Hospital’s Computational Health Informatics Program (CHIP) is a leader in mining social channels for health-related insights. It is now Read More

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Predictive Analytics Platform Optimizes OR Utilization at Boston Medical Center, Improves Bottom Line

// By Jane Weber Brubaker // Hospitals today are coping with severe financial pressures driven by cuts in reimbursement, penalties, and the shift from fee-for-service to value-based models. One company is helping health systems drive out waste and improve efficiency by applying operations management and quality improvement principles developed and refined in manufacturing. “There’s a Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Let the Sunshine In: 3 Case Studies Reveal What You Need to Know About Transparency Now

// By Jane Weber Brubaker // “The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President Read More

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Why Orlando Health Shifted to a Patient-First Strategy

The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of the marketing story. It was a Read More

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Orlando Health’s Patient-First Strategy Led by Disney, Ritz-Carlton Veteran

// By Jane Weber Brubaker // The social media budget at Orlando Health will double next year. But the health system’s social media strategy was anything but robust four years ago when Chantal Stephens came on board as Director of Marketing and Physician Sales. “Social media at the time was a very small part of Read More

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Emily Kagan Trenchard and Chris Boyer

The Value of Healthcare Transparency

Using Digital to Drive Transparency and Embrace Consumerism in Healthcare

Your Presenters:

You’ll hear:

  • Strategies to improve your organization’s transparency and how that will impact your hospital.
  • How North Shore-LIJ (Northwell Health) built a sustainable roadmap that will help them grow and innovate as the market evolves.
  • Best practices for developing integrated digital solutions for increased transparency.
  • How to use your digital presence to support patient access and improve your patients’ experience.
  • Quality-of-care advances that can result from a commitment to transparency.
  • How increased transparency can significantly improve your facility’s CAPS scores measuring patients’ perceptions of their experiences.
  • How increased transparency can improve the results of your marketing and communications efforts.

 
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How To Deliver Your Digital Brand Effectively and Consistently

“Delivering your brand promise through digital channels is obviously important to marketers at hospitals, health systems, and other healthcare organizations today,” note Mike Reinhardt and Phil Harding. “But what does delivering brand promise through digital really mean, and more important, how do you execute that delivery?” Reinhardt and Harding, both of Monigle Associates in Denver, Read More

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Should You Provide Online Physician Reviews?

Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and the care they receive from your providers? Are you delivering on your brand promise from their Read More

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Build Digital Experience Into Your Brand, Reinforce Customer Experience Mindset, and Deliver ROI

// By Mike Reinhardt and Phil Harding // Delivering your brand promise through digital channels is obviously important to marketers at hospitals, health systems, and other healthcare organizations today. But what does delivering brand promise through digital really mean, and more important, how do you execute that delivery? We believe digital brand management is trending Read More

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Are You Ready to Post Physician Ratings on Your Hospital Website?

Leading-Edge Healthcare Organizations Now Promote Physician Reviews Online—Why It Works // By Jane Weber Brubaker // Your health system’s marketing messages focus on the positive attributes of your organization and all the great services you have to offer. They capture the essence of your brand. But what do your patients actually say about you and Read More

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New Tool Reveals User Experience Insights on Hospital Websites

Are you about to embark on a major overhaul of your health system’s website? A before-and-after user experience survey could help you prove that the investment was worth every penny. Or, maybe you just launched your new website and are itching to find out what site visitors think of it. gSight℠, a new Web experience Read More

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New, Stable Website Platform Provides Launching Pad for Health System’s Marketing Initiatives

Do you hold your breath every time there’s a production push, hoping your hospital website doesn’t crash? If so, you can understand why Julie Lindsay, Director of Digital Services at SCL Health, started looking for a new Web content management system. “We just couldn’t take it anymore,” she says. “We needed a platform that was Read More

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SCL Health Undergoes Major “Re-Platforming” to Improve Site Functionality, Expand Digital Capabilities

// By Jane Weber Brubaker // Do you hold your breath every time there’s a production push, hoping your hospital website doesn’t crash? If so, you can understand why Julie Lindsay, Director of Digital Services at SCL Health, started looking for a new Web content management system. “We just couldn’t take it anymore,” she says. Read More

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Newly Launched User Experience Survey Tailored for Health Systems Helps Improve the Digital Brand Experience

// By Jane Weber Brubaker // Are you about to embark on a major overhaul of your health system’s website? A before-and-after user experience survey could help you prove that the investment was worth every penny. Or did you just launch your new website and you’re itching to find out how site visitors like it, Read More

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Text Messaging Increases Satisfaction and Reduces No-Shows

Eskenazi Health in Indianapolis, Indiana is one of the largest safety net health systems in the U.S., providing care to nearly a million outpatient visitors a year. Some of its 38 multispecialty clinics were experiencing no-show rates for office visits of up to 40 percent. “One of our clinics, which you would think would have a Read More

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Text Messaging Helps Safety Net Hospital Connect with Patients and Reduce No-Shows by 25-30 Percent

// By Jane Weber Brubaker // According to Pew Research, “young adults, Hispanics, renters and the poor (as defined by the U.S. Census Bureau’s poverty thresholds) are all far more likely to be cell-only.” So if you’re a safety net hospital like Eskenazi Health in Indianapolis, Indiana, it makes sense to reach out to patients Read More

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Remote Patient Monitoring Technology Connects Patients and Providers, Supports Chronic Disease Management

// By Jane Weber Brubaker // What happens to patients with chronic diseases between office visits? What if their vital signs need to be checked more often than every few months? As health systems shift to population health management, staying connected with high-risk patients is one way to prevent conditions from escalating. Many healthcare organizations, Read More

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Vivify Health Logo

What Happens to Patients With Chronic Diseases Between Office Visits?

As hospitals and health organizations move toward population health and engage in value-based contracting, managing patients with chronic diseases effectively and efficiently has risen to the top of the agenda. “It would be great if the patient is giving you information every day in a way that helps drive workflow around urgency and kicking out Read More

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WellSpan Health Uses LionShare’s CRM and Marketing Automation Platform to Crack the Code on Portal Sign-ups

// Ask the Expert, with Caty Wolf // Caty Wolf is Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. She is responsible for CRM and marketing automation, and works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its Read More

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Aurora Health Takes a Lead Investor Role in Digital Health Accelerator StartUp Health and Joins AVIA Innovator Network, Signaling Commitment to Innovation That Improves Patient Care

// By Jane Weber Brubaker // In June, Aurora Health Care in Wisconsin announced its investment in StartUp Health, a global entrepreneurship development company. “Aurora Health Care is taking a lead investor role in StartUp Health to help expedite the review and adoption of innovations designed to transform the delivery of care,” says Rick Klein, Executive Read More

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Shawn Gross, Chief Digital Strategist at White Rhino

How a 200-Year-Old Hospital Prioritizes Digital Innovation

One way to accelerate consumer-facing digital technologies in established health care organizations is to carve out a dedicated team focused on innovation. “When Massachusetts General Hospital formed the Healthcare Transformation Lab, a startup group within the 200-year-old institution, the organization made technology in healthcare delivery a priority,” says Shawn Gross, Chief Digital Strategist and Health Read More

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