Allison Hart, Vice President of Marketing Communications at West

An Easy Patient Engagement Solution Hiding in Plain Sight

Looking for a technology solution to stay in closer touch with patients between visits? Maybe your patients over age 50 haven’t scheduled their colonoscopy yet. Some patients may need closer contact after being discharged from the hospital, or they have a chronic condition like diabetes, hypertension, or COPD and need to be monitored between office Read More

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Allison Hart, Vice President of Marketing Communications at West

Hiding in Plain Sight: A Solution to Patient Engagement You May Already Have

// By Jane Weber Brubaker // Looking for a technology solution to stay in closer touch with patients between visits? Maybe your patients over age 50 haven’t scheduled their colonoscopy yet. Some patients may need closer contact after being discharged from the hospital, or they have a chronic condition like diabetes, hypertension, or COPD and Read More

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Nigel Murray, Waikato DHB

Global Perspective: Popular Consumer App Evolves to Enable Enterprise-Level Virtual Care

// By Jane Weber Brubaker // Nigel Murray is the Chief Executive Officer of the Waikato District Health Board, headquartered in Hamilton, New Zealand. One of 20 district health boards (DHBs) in the country, it includes the largest hospital in the southern hemisphere. The Waikato DHB serves a population of 400,000 within the local urban Read More

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Paul Matsen, Chief Marketing Officer of Cleveland Clinic

How Marketing Drives Culture Shifts at Cleveland Clinic

Imagine if the CEO of your top-rated health system turned to you and asked you to use marketing as a lever to change the culture of your organization. Sounds like a dream come true, right? For Paul Matsen, CMO of Cleveland Clinic, this level of support and confidence from the highest levels of the organization is not a Read More

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Paul Matsen, Chief Marketing Officer of Cleveland Clinic

Cleveland Clinic Turns to Marketing to Lead Culture Change

// By Jane Weber Brubaker // How often does this happen? The CEO of your top-rated health system turns to your marketing team, and directs you to use marketing as a lever to change the culture of your organization. Marketers in many health systems may only dream of this level of support and confidence, but Read More

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Chris Boyer, Senior Vice President, Digital, ReviveHealth

Chris Boyer on the Power of Personalized Marketing

We interviewed Chris Boyer, Senior Vice President, Digital at ReviveHealth, following his presentation with Chris Bevolo, EVP at ReviveHealth, at this year’s Healthcare Marketing & Physician Strategies Summit. Their presentation “Personalized Marketing: Moving From Persona to Person” offers a vision of what healthcare marketing can become with the right strategies, competencies, tools, and technologies. Where is Read More

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Penn thumbnail logo

You Don’t Offer Online Appointment Scheduling? You’re Leaving Money on the Table

In our self-service, digitally enabled world, healthcare consumers get annoyed when they can’t do something as basic as scheduling an appointment online. Ignoring patient demands for access and convenience can be a costly mistake, resulting in low satisfaction scores, or worse, losing out to competitors. A few years ago, Clinical Care Associates (CCA) decided it was time Read More

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Chris Boyer, Senior Vice President, Digital, ReviveHealth

What Does a Cutting-Edge Personalized Marketing Strategy Look Like for Hospitals and Health Systems?

Ask the Expert, with Chris Boyer, Senior Vice President, Digital at ReviveHealth // By Jane Weber Brubaker // We interviewed Chris Boyer following his presentation with Chris Bevolo, EVP at ReviveHealth, at this year’s Healthcare Marketing & Physician Strategies Summit. Their presentation “Personalized Marketing: Moving From Persona to Person” offers a vision of what healthcare Read More

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5 Steps to 5 Stars: How to Get Great Online Patient Reviews

// Sponsored Post //

Nearly 77% of healthcare seekers begin their search for a provider using a search engine.

Your online reputation matters. Whether you ask for feedback or not, patients share their experience online—and their reviews heavily influence whether prospective patients choose you or a competitor.

If your healthcare organization’s reviews don’t match the quality of care you provide, you’re losing new admissions and walk-ins.

In fact, according to the Harvard Business Review, a difference of one “star” in the average rating can lead to a 5-9% difference in revenue.

As a marketing professional, one of the most important things you can do for your organization’s reputation is develop an online review generation and monitoring program.

Download this white paper to get 5 insider tips to develop a systematic approach with the power to:

  • Improve awareness in search, and how you look on social media and third-party review sites
     
  • Enhance patient experience and satisfaction
     
  • Grow admissions and revenue

Learn more or download now »

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Penn thumbnail logo

Penn Medicine’s Primary-Care Branch Triples New-Patient Acquisition With Online Scheduling Solution

// By Jane Weber Brubaker // In our self-service, digitally enabled world, healthcare consumers wonder why they can’t do something as basic as scheduling an appointment online. Today, ignoring patient demands for access and convenience can be a costly mistake, resulting in low satisfaction scores, or worse, losing out to competitors who pay closer attention. Read More

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Memorial Hermann Logo Square

Improve Your Hospital Website, Improve What Consumers Think of Your Brand; NPS Tells Memorial Hermann Where to Focus

Patients are consumers. They want convenience—especially online. They expect it, and when they don’t get it, they don’t like it. When they don’t like it, they may tell other people. If they’re really upset, they may use the large megaphone known as the Internet to tell the world. Wouldn’t it be great if they told Read More

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Pokemon Go

Augmented Reality and Virtual Reality in Healthcare: Keep Watching

“If talk of augmented reality (AR) and virtual reality (VR) brings to mind comically unfashionable goggles, a dearth of useful applications, and headache-inducing graphics, we’d understand. Until two or three years ago, we thought the same—they were technologies of the future and always would be. But we’ve come full circle in our thinking and so Read More

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Kyra Hagan

Establishing a Shared Vision and Roadmap for Patient Engagement and Customer Experience: It’s Complicated!

// By Kyra Hagan // One of the most significant transformations in healthcare today revolves around consumers’ growing interest and involvement in their health. The consumerism of healthcare has profound implications for marketers, care delivery teams, and IT professionals. New challenges as well as opportunities are emerging, and deciding when and how to leverage technology Read More

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Memorial Hermann Logo Square

Net Promoter Score: Are Your Patients Promoters, Passives, or Detractors?

// By Jane Weber Brubaker // Net Promoter Score is a mechanism that collects consumer feedback by asking the question: How likely is it that you would recommend [brand] to a friend or colleague? Memorial Hermann uses Net Promoter Score to measure consumer sentiment across a range of online experiences. “We can get a gauge Read More

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Sanjay Dholakia, Chief Marketing Officer of Marketo

Where Is Healthcare Marketing Headed In 2020 and Beyond?

In early April, the Economist Intelligence Unit released results of its latest survey of top marketing executives, The Path to 2020: Marketers Seize the Customer Experience, commissioned by marketing automation company Marketo. The report captures the insights and opinions of global marketing leaders spanning multiple industries. We followed up with Marketo’s Chief Marketing Officer Sanjay Read More

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James Gardner

How Will Augmented and Virtual Reality Change Healthcare? 4 of Our Favorite Applications

// By James A. Gardner // “Virtual reality was once the dream of science fiction. But the Internet was also once a dream, and so were computers and smartphones. The future is coming.” —Facebook’s founder and CEO, Mark Zuckerberg If talk of augmented reality (AR) and virtual reality (VR) brings to mind comically unfashionable goggles, Read More

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Sanjay Dholakia, Chief Marketing Officer of Marketo

Healthcare Marketing and the Path to 2020

An Interview with Marketo CMO Sanjay Dholakia // By Jane Weber Brubaker // In early April, the Economist Intelligence Unit released results of its latest survey of top marketing executives, The Path to 2020: Marketers Seize the Customer Experience, commissioned by marketing automation company Marketo. The report captures the insights and opinions of global marketing Read More

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Online Billing Patients Love (Not Merely Tolerate)

Online billing: From the patient perspective, it seems like the best you can achieve is a silver lining to an otherwise dark cloud. But Memorial Hermann health system in Texas has implemented an online payment solution from Simplee that is garnering rave reviews. “We understand that paying a healthcare bill isn’t always pleasant, that healthcare is Read More

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Rave Reviews About Online Billing? How Memorial Hermann Solved a Patient Pain Point

// By Jane Weber Brubaker // “The easiest bill to understand and pay I’ve ever seen…” “Awesome way to pay—prompt and efficient…” “Very easy to use…” These are just a few examples from the 2,000+ comments Memorial Hermann has collected since implementing an online payment solution from Simplee. “We understand that paying a healthcare bill Read More

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Bill Citro, Communications and Marketing Senior Analyst at Nebraska Medicine

Which User Testing Tool Is Right For You?

You’ve been working on your website redesign for many months. At key points along the way you solicited feedback from your physician committee and other stakeholders in your organization. Now you’re finally ready to let internal users test the site before the public launch. What are the right tools to use to get user feedback? Read More

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Pamela Landis

Case Study: Patient Engagement is a Two-Way Street

Patients have high expectations for their online health care experiences these days. They expect to have the same seamless, integrated digital interaction they enjoy with Amazon Prime or Uber when they interact with their health system or provider. “Ease of mobility is what’s important to them,” says Pamela Landis, Vice President of Information Services at Read More

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Why You Must Continually Improve Your Local Search Results

Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and hospitals. They are very complicated systems,” says Dorfman. As healthcare organizations acquire Read More

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ForeSee

3 User Testing Tools: Seeing Your Hospital’s Website Through Users’ Eyes

// By Jane Weber Brubaker // You’ve been working on your website redesign for many months. At key points along the way you solicited feedback from your physician committee and other stakeholders in your organization. Now you’re finally ready to let internal users test the site before the public launch. Or maybe you revamped your Read More

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Pamela Landis

Carolinas Healthcare System Launches MyCarolinas Tracker, Offering Convenience, Clinical Context, and Connection

// By Jane Weber Brubaker // Patients don’t make allowances for healthcare. They expect to have the same seamless, integrated digital experience they have using Amazon Prime or Uber when they interact with their health system or provider. “That ease of mobility is what’s important to them,” says Pamela Landis, Vice President of Information Services Read More

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Local Search: What Does It Take for a Health System to Get It Right?

Ask the Expert with Adam Dorfman // By Jane Weber Brubaker // Adam Dorfman is Senior Vice President of Product and Technology at SIM Partners, a technology provider that optimizes location-specific content and business information to enhance local, mobile, and social search results. “Healthcare systems sometimes have thousands of physicians and hundreds of clinics and Read More

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