AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

AI in Healthcare Marketing June 2026 Day 3 Session 2

Presented June 17, 2026 at 2:30 p.m. Eastern

Panelists:

• Stewart Gandolf, CEO, Healthcare Success
• Brandon Schakola, Senior Director, Digital Services, Healthcare Success
• Pansy Lee, Head of Product, inlets.ai
• John Davey, Vice President Marketing Technology, Mount Sinai Health System

Moderated by:

• Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

• Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
• Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
• Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

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AI in the Exam Room: Managing Patient Expectations

AI in Healthcare Marketing June 2026 Day 2 Session 2

Presented June 16, 2026 at 2:30 p.m. Eastern

Panelists:

• Amanda Reimann, Senior Marketing Manager, Clinical Services University of Iowa Health Care
• Morgan Lees, Director of Client Experience, Unlock Health

Moderated by:

• Wendy Margolin, Contributing Writer, Plain-English Health Care

Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.

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Stop chasing AI “shoulds”: a focus-first approach for health system marketers

AI in Healthcare Marketing June 2026 Day 2 Session 1

Presented June 16, 2026 at 1 p.m. Eastern

Panelists:

• Luke Farkas, VP of Innovation & AI, Unlock Health
• Daniel Fell, Health Systems Practice Lead, Unlock Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
• Joe McMahon, Vice President, Northwell Health’s Enterprise Change Management team
• Anne Martino, Chief Marketing and Communications Officer, Children’s Wisconsin

Moderated by:

• Wendy Margolin, Contributing Writer, Plain-English Health Care

After this session, participants will be able to:

• Explain why AI progress is primarily a change-management challenge in hospital marketing and identify the common failure mode of “everything, all at once” prioritization.
• Diagnose their organization’s default AI orientation (what it tends to prioritize and protect) and understand why two health systems can make opposite AI decisions and both be right.
• Assess their team’s AI fluency and translate it into a focused 90-day plan, including what to do now, what to postpone, and what guardrails are required for adoption.

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What Do Judges Really Look for in the eHealthcare Leadership Awards?

What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.

eHealthcare Leadership Awards: Anatomy of a Winning Entry

// By Susan Dubuque // What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.

Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Presented May 13, 2026

Your Presenters:

• Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
• Susie Magrogan, Performance and Demand Gen Manager at UNC Health
• Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by:

• Jamie Mermelstein, VP of Digital Experience at Unlock Health

Together, we’ll explore:

• Where attribution breaks down in healthcare organizations — and why
• How to connect brand investment to measurable access and utilization
• What full-funnel governance requires across marketing, IT, analytics, and operations
• How to move from reporting metrics to guiding decisions
• What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

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2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

2025 eHealthcare Leadership Award Winners Announced    

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Where Is Healthcare Marketing Headed Next? Industry Leaders Map the Road Ahead

If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.

Stay Ahead: What Shapes the Future of Healthcare Marketing

// By Susan Dubuque // If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.

Discover How Leading Health Systems Use Integrated Marketing to Grow Service Lines

Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.

Award-Winning Integrated Marketing Campaigns to Support Product Line Marketing: Part 2

// By Susan Dubuque // Integrated campaigns can play a significant role in product line marketing by unifying messaging and enhancing brand consistency and visibility. This approach helps reach diverse target audiences and engage with consumers at multiple touchpoints. Discover how UChicago Medicine, University of Michigan Health-Sparrow, and Siteman Cancer Center develop successful integrated marketing campaigns.

Winning Strategies for Digital Physician Engagement

// By Susan Dubuque // Physician engagement is a core strategy for healthcare organizations, used to boost referrals, build brand loyalty, support recruitment and retention, and enhance marketing efforts. Advances in technology offer new and exciting opportunities to target and engage with physicians. Discover how leading healthcare systems demonstrate innovative ways to engage physicians through digital channels.

New Free Case Study: HRA Drives Significant Encounter Revenue

You’ll learn: 

• Campaign details
• Key outreach tactics that achieved these results
• Conversion rates, from HRA completion to encounter, within 14 days, 6 months, and 4 years.
• Additional metrics — including new patient percentage, ROI, and payments!

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