The Christ Hospital Health Network’s Health and Wellness Webinars Drive Engagement and Improve Access to Care

Smart CRM campaigns and content marketing help this health system live up to its brand promise.

// By Susan Dubuque //

Imagine you are a heart patient and you are granted access to a leading heart transplant surgeon. You learn about the incredible innovations developed at The Christ Hospital Health Network. You can ask questions and, best of all, you get to know the doctor personally. Your trust level soars. The Christ Hospital Health Network is now the go-to health provider for you and your family — not just for heart care but for everything.

That’s the strategy behind The Christ Hospital Health Network’s health and wellness webinars — the cornerstone of the organization’s award-winning CRM campaign.

Here’s the backstory.

In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. The objectives of the campaign were twofold:

1. Improve access to care
2. Meet community need for health education

Jennifer Miller, assistant director of marketing, The Christ Hospital Health Network

Connecting with consumers through virtual channels was a formula for success. “Before the pandemic, it wasn’t uncommon to host an in-person community event and have 10 to 15 people show up. If we had 50 in attendance, we were thrilled,” says Jennifer Miller, assistant director of marketing at The Christ Hospital Health Network. “Our very first webinar exceeded all expectations with over 1,000 registrants.”

Read on to learn how this award-winning CRM campaign has become a content marketing showstopper.

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