// By Jane Weber Brubaker // Google dropped a bomb on website owners in February, announcing that mobile-friendly websites would get favorable treatment in search results starting on April 21. “Users will find it easier to get relevant, high quality search results that are optimized for their devices,” said Google. Good news for users, but Read More
// Ask the Expert, with Mark Shipley // To measure the effectiveness of your hospital’s marketing programs, design campaigns around analytics. It’s impossible to measure ROI at the end of a campaign if the goals weren’t established at the beginning. Think of measurement as a cyclical process. All marketing campaigns should begin and end with Read More
More and more people are using mobile devices to access and consume digital content. In response to this growing trend, Google is now giving preferential treatment to mobile-friendly websites in search results from mobile devices. So if your site isn’t mobile-friendly, how big a problem is it? Has organic search fallen off a cliff? To Read More
// By Jane Weber Brubaker // On April 21, Google’s new algorithm was released. Mobile-friendly websites will now be preferred for mobile searches. Was this the beginning of Mobilegeddon? Are non-mobile-friendly sites getting punished? We asked Chris Boyer, Senior Vice President, Digital at ReviveHealth (former AVP, Digital Strategy at North Shore LIJ) to weigh in Read More
When it comes to patient education, expectant mothers want as much information as they can get their hands on. The problem is how to keep it all organized and accessible. Park Nicollet Health Services, based in St. Louis Park, Minnesota needed to streamline. “We had a lot of patient handouts that were given on the Read More
When it comes to patient education, expectant mothers are eager consumers of information. Hospitals have traditionally provided education through office visits, in-person classes, and printed materials appropriate for each stage of the pregnancy journey. As consumers migrated first to the Web and more recently to engaging with content through mobile devices, the expectations for patient Read More
Getting lost is no fun. Getting lost when you’re already under a lot of stress is even worse. “Usually people are here because of a life-changing event and more often than not it is not a positive life-changing event, so it is a very stressful situation,” says Peter Haigney, Director of Public Relations at Robert Read More
Robert Wood Johnson University Hospital and the National Institutes of Health adopt Connexient’s wayfinding solution for patient and employee apps. // By Jane Weber Brubaker // “Would you tell me which way I ought to go from here?” asked Alice of the Cheshire Cat. “That depends a good deal on where you want to get Read More
Chronic diseases cause 70 percent of deaths in the U.S., and hypertension is one of the most pervasive chronic diseases. “A third of all adults in the U.S. have it,” says Dr. Richard Milani, Ochsner Health’s Chief Clinical Transformation Officer. “Only half of adults with high blood pressure have it under control. It’s a big Read More
eHealthcare Pulse April 24 was a big day in the technology world. The Apple Watch was released. On the same day, Ochsner Health, the largest not-for-profit health system in Louisiana, announced that it was the first hospital in the nation to manage patients suffering from chronic diseases, using the new Apple Watch. “Chronic disease is Read More
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More
Patient retention is one of the many things healthcare marketers need to stay on top of. Can your patient portal help you retain patients? Kaiser Permanente thinks so. “A 2012 Kaiser Permanente study published in the American Journal of Managed Care found that patients with online access to their patient information were 2.6 times more Read More
In a recent article, we presented a recap of the HIMSS15 Patient Engagement Symposium. One of the presentations during the daylong symposium got our attention and we wanted to take a closer look. Judy Derman, Director of Member Engagement at Kaiser Permanente, shared impressive statistics on Kaiser’s portal, and how patients and providers are using Read More
Ask the Expert, with Mark Shipley The use of mobile devices to surf the Web has been steadily increasing, and Google recently made an algorithm change that proves mobile devices are here to stay. As of April 21, Google has begun favoring websites in mobile searches that are mobile-device friendly. And on May 5 Google Read More
MyDigitalLife Last year the digital seesaw tipped irrevocably in the direction of mobile. As of January 2014, online users spent more time per month accessing the Internet through mobile devices than desktop computers. And when using mobile devices, they were far more likely to engage with mobile content using apps, not their mobile browser. Health Read More
Are you ready to run hundreds of micro-targeted campaigns each year? Kathy Divis, President of Greystone.Net (and member of the eHealthcare Strategy & Trends Editorial Advisory Board) thinks you should be. Not ready to stick your toe in the mobile waters? Divis says, “If you don’t have a mobile strategy, then you don’t have a Read More
#HCMKTG SHORT TAKES In Part One of our two-part series, Kathy Divis, President of Greystone.Net shared her perspectives on the forces shaping healthcare marketing. Here in Part Two, Kathy shares “The 5 Digital Trends Marketers Can No Longer Ignore” from her presentation at the Healthcare Marketing and Physician Strategies Summit in Las Vegas in April Read More
By Mark S. Gothberg The demands of healthcare reform and an increasingly competitive environment have led to accelerated digital innovation. During last year’s eHealthcare Leadership Awards program, I clearly observed that organizations have made major improvements in their websites and expanded social media. They are also using mobile applications to engage current and prospective customers Read More
Ask the Expert with Kathy Divis Kathy Divis is President of Greystone.Net and a member of the eHealthcare Strategy & Trends Editorial Advisory Board. In a recent presentation at the Healthcare Marketing and Physician Strategies Summit, she discussed the most significant trends in healthcare marketing—and what hospitals and health systems should do now as a Read More
We’ve all done it. A strange symptom appears out of nowhere and we go straight to the Internet to diagnose it, usually coming up with something far scarier than it actually turns out to be. That insight about human behavior provided the creative inspiration for MidMichigan Health’s “Ask Dr. Internet” TV commercial, the centerpiece of Read More
Few would disagree that healthcare has lagged behind other industries in adoption of digital marketing strategies and technologies. Suzanne Sawyer, Chief Marketing Officer at Penn Medicine, the University of Pennsylvania Health System, made it her mission to change that in her own organization. “The discipline of marketing is changing and evolving,” says Sawyer. “We’ve been Read More
Penn Medicine, the University of Pennsylvania Health System, has a long and venerable history. The School of Medicine was the first in the nation, and the Hospital of the University of Pennsylvania the first teaching hospital. In keeping with its legacy of innovation, Penn Medicine today continues to chart new territory, reaching new and existing Read More
Peter Hudson and Wayne Guerra, emergency room physicians at Centura Health in Denver, saw that patients would often show up with minor problems that could have been treated at another type of care setting, and at a lower cost. They were inspired to create a mobile app, iTriage to give people tools to understand their Read More
MyDigitalLife iTriage is a mobile health app for consumers gaining wide acceptance from providers as health systems move toward population health and value-based care. Created in 2008 by two Denver-based ER physicians, Peter Hudson and Wayne Guerra, iTriage has been downloaded by 14 million consumers from the iTunes and Google Play app stores, where it Read More
Ask the Expert with Shawn Gross PwC’s healthcare group recently commented, “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized service, satisfaction and overall experience—or risk losing business to the competition.” If you’re a healthcare marketer driven to deliver the best possible patient experience, wouldn’t you love to Read More