Artificial intelligence (AI) gives healthcare organizations the ability to gain a better understanding of customer behavior, needs, and concerns, analyze data in real time, and strengthen customer engagement. AI enables collection of more patient feedback at a much bigger scale, and this means a more robust, statistically significant data set that supports strategic decisions and Read More
The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.
Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.
This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.
For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. Here’s a message from the new co-chair of the awards, Susan Dubuque: I am honored to serve as co-chair for this year’s eHealthcare Leadership Read More
// By Marlene Kurban // Using AI gives Yuma Regional Medical Center a better understanding of what its customers are saying about the medical center. It’s often very different from information collected on a paper survey. Artificial intelligence (AI) gives healthcare organizations the ability to gain a better understanding of customer behavior, needs, and concerns, Read More
// By Susan Dubuque // For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. I am honored to serve as co-chair for this year’s eHealthcare Leadership Awards. In preparing for this role, I Read More
Spring is here, and it’s time to turn your attention to the 2022 eHealthcare Leadership Awards. We’re pleased to announce that this year’s Call for Entries is officially open! In addition to affecting our overall lives in innumerable ways, the pandemic has certainly presented us with many challenges as healthcare marketers. Budgets were slashed due Read More
A Note from the President: I’m pleased to announce that Susan Dubuque will co-chair this year’s eHealthcare Leadership Awards. Susan is cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up Read More
Learn how Henry Mayo Newhall Hospital launched a successful podcast, and how it keeps the content pipeline filled.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Panelists:
Watch this webinar and you’ll learn:
UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Commitment Award at the 22nd Annual eHealthcare Leadership Awards held at HCIC in Las Vegas on November 4, 2021. This award is the highest honor conferred by eHealthcare Leadership Awards, with entries evaluated on an organization’s overall digital approach Read More
// By Marlene Kurban // As the pandemic surged in Southern California in 2020, leaders at UCLA Health posed the question, “What if we could turn digital products and tools that we were merely piloting into full-blown digital experiences?” UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Read More
If you’ve done a Google search over the past year, you’ve probably noticed something different at the top of some search engine results pages (SERP). It’s a featured snippet, also known as Position Zero, and it’s Google’s way of showing users what it thinks is the best answer to their search question. Position Zero provides Read More
The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer and patient digital experience a higher priority for healthcare marketers than ever before. This webinar will provide important insights and tips you need to be ready to play a key role in improving your digital front door.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Panelists:
Watch this webinar and you’ll learn:
// By Jim Samuel // Taking advantage of Google’s Position Zero, or featured snippets, can be an effective way to enhance your brand and drive traffic to your website, particularly for mobile users. While it can be challenging to attain this coveted place in Google’s search results, with planning and effort, it is possible to Read More
Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. “Consumers have a lot of options Read More
Hackensack Meridian Health needed a better way to communicate with its physicians. The Edison, New Jersey-based organization was like many health systems across the country, and relied on a combination of email, newsletters, electronic health records (EHR), and other methods to reach and engage its medical staff. “We had multiple ways to communicate with our Read More
// By Jane Weber Brubaker // Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. Read More
// By Jim Samuel // Like many health systems throughout the nation, New Jersey’s Hackensack Meridian Health faced challenges when it came to communicating with physicians. A patchwork of multiple systems and methods resulted in poor communications and left doctors disengaged. The system used digital tools to solve the problem and build physician engagement. Hackensack Read More
Versatile podcasts can stand on their own as a popular source of content, but they are also a great way to stoke the content-generation engine, especially for healthcare communications and marketing programs. “It all starts with a podcast,” says Bill Klaproth, director of marketing and production for DoctorPodcasting by RadioMD. Klaproth, who provides podcast services Read More
“Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet,” writes Jared Johnson of the Healthcare Rap podcast; he is also a member of the eHST Editorial Advisory Board. Here’s an excerpt Read More
// By Wendy Stark Healy // Podcasts are a win-win. They provide great information to the community, engage potential patients, and help organizations market their services with versatile content that can be reused. Versatile podcasts can stand on their own as a popular source of content, but they are also a great way to stoke Read More
// By Jared Johnson // Hospital and health system marketers and digital teams can stand tall at the end of 2021 and look back at a year in which they triumphed over some of their greatest challenges yet. When considering everything that the industry went through and learned in 2021, it was a year that Read More
// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 22nd Annual eHealthcare Leadership Awards were announced on November 4 at a special presentation in Las Vegas during the Healthcare Internet Conference (HCIC) sponsored by Greystone.Net, our Read More
Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences
Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD
Watch this webinar and you’ll learn:
“Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients,” says Jared Mauskopf, CEO of Medical Web Experts. “But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or Read More
There’s a lot of fear around technology investments. They can be expensive, complicated, and hard to implement. You send out an RFP, get multiple proposals, and narrow the list down to a few finalists. You speak with references, get a proof of concept. You’re finally ready to pick the winner. Even with all the due Read More