// By Jane Weber Brubaker // “The easiest bill to understand and pay I’ve ever seen…” “Awesome way to pay—prompt and efficient…” “Very easy to use…” These are just a few examples from the 2,000+ comments Memorial Hermann has collected since implementing an online payment solution from Simplee. “We understand that paying a healthcare bill Read More
Ever dream of driving a Ferrari? If you’re a health system, the equivalent is a completely tricked-out, customized, integrated technology platform that gives you all the information you need to tackle your market holistically. No more siloed B-to-B vs. B-to-C strategies. Lehigh Valley Health Network (LVHN) is living this dream as it prepares to roll Read More
“One of the most important things marketers and digital strategists can do is align their digital activities with marketing and organizational business goals,” says Daniel Fell. “But often, in the urgency to adopt these new technologies and move projects forward, good strategic thinking can take a back seat to just getting things done. That’s unfortunate Read More
// By Jane Weber Brubaker // Is the whole equal to the sum of its parts, or greater than the sum of its parts? Lehigh Valley Health Network (LVHN) is banking on the latter as it prepares to roll out fully integrated physician relationship management (PRM) and customer relationship management (CRM) systems from Evariant this Read More
// By Daniel Fell // One of the most important things marketers and digital strategists can do is align their digital activities with marketing and organizational business goals. But often, in the urgency to adopt these new technologies and move projects forward, good strategic thinking can take a back seat to just getting things done. Read More
In early 2015, we spoke with Sheree Esser, Consumer Engagement Marketing Manager at Trinity Health, about a planned marketing automation pilot at Saint Alphonsus in Boise, Idaho. We recently followed up with Esser to find out the results of the pilot. The first step was to make sure the email list was deliverable, and that Read More
// By Jane Weber Brubaker // In March, we spoke with Sheree Esser, Consumer Engagement Marketing Manager at Trinity Health, about a planned marketing automation pilot at Saint Alphonsus in Boise, Idaho. We followed up with Esser to find out the results of the pilot. The purpose of the pilot was to see if email Read More
Do you hold your breath every time there’s a production push, hoping your hospital website doesn’t crash? If so, you can understand why Julie Lindsay, Director of Digital Services at SCL Health, started looking for a new Web content management system. “We just couldn’t take it anymore,” she says. “We needed a platform that was Read More
// By Jane Weber Brubaker // When Stanford Medicine decided it was time to replace its legacy platform, Dreamweaver, and look for a new enterprise Web content management platform, the number-one priority was ease of use by content authors. The Stanford Medicine Web presence consists of more than 200,000 pages; 825 websites; and 500 content Read More
Eskenazi Health in Indianapolis, Indiana is one of the largest safety net health systems in the U.S., providing care to nearly a million outpatient visitors a year. Some of its 38 multispecialty clinics were experiencing no-show rates for office visits of up to 40 percent. “One of our clinics, which you would think would have a Read More
“Healthcare portals are huge,” says Caty Wolf, Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. Wolf is responsible for CRM and marketing automation. She works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its patient portal. “[A portal Read More
Recently, we published “Precision Digital Marketing: Penn Medicine’s Journey of Innovation.” There were so many takeaways and lessons to be learned from the Penn Medicine experience we asked the lead voices in that article to share more in a new webinar. I’m happy to announce that they have agreed, and on Sept. 3, Suzanne Sawyer, Read More
// By Jane Weber Brubaker // Google dropped a bomb on website owners in February, announcing that mobile-friendly websites would get favorable treatment in search results starting on April 21. “Users will find it easier to get relevant, high quality search results that are optimized for their devices,” said Google. Good news for users, but Read More
// By Jane Weber Brubaker // On April 21, Google’s new algorithm was released. Mobile-friendly websites will now be preferred for mobile searches. Was this the beginning of Mobilegeddon? Are non-mobile-friendly sites getting punished? We asked Chris Boyer, Senior Vice President, Digital at ReviveHealth (former AVP, Digital Strategy at North Shore LIJ) to weigh in Read More
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More
#HCMKTG SHORT TAKES In Part One of our two-part series, Kathy Divis, President of Greystone.Net shared her perspectives on the forces shaping healthcare marketing. Here in Part Two, Kathy shares “The 5 Digital Trends Marketers Can No Longer Ignore” from her presentation at the Healthcare Marketing and Physician Strategies Summit in Las Vegas in April Read More
What if you could reduce cost per acquisition by $200 or more compared to industry averages? “We’re running anywhere from 400 to 500 campaigns at a time across the country,” says J.K. Lloyd, President and Co-Founder of Eruptr, a Washington, D.C., digital marketing agency focused on healthcare. “We typically see campaigns that will convert for Read More
Citrus Valley Health Partners in California wants to drive volume to service lines, and gear up for value-based payment models. The health system selected Healthgrades as its CRM provider, and launched its first campaign in February 2014. “The numbers from last year were pretty stunning,” says Martin Kleinbart, Chief Strategy Officer. Aubrey Hinkson, Marketing Manager Read More
Martin Kleinbart and Aubrey Hinkson are on opposite coasts, and they work for two very different healthcare organizations, Citrus Valley Health Partners in California, and Georgia Regents Health System (GR Health) in Augusta, Georgia. What they have in common is that they are both achieving a positive return on marketing investment, using Healthgrades’ multichannel marketing Read More