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Google’s April 21 Algorithm Release and the Impact on Mobile Search for Hospital Websites: An Interview with Chris Boyer

July 22, 2015
Chris Boyer, director of digital and analytics at University of Minnesota Health and Fairview Health

// By Jane Weber Brubaker // On April 21, Google’s new algorithm was released. Mobile-friendly websites will now be preferred for mobile searches. Was this the beginning of Mobilegeddon? Are non-mobile-friendly sites getting punished? We asked Chris Boyer, Senior Vice President, Digital at ReviveHealth (former AVP, Digital Strategy at North Shore LIJ) to weigh in Read More

B2C Marketing Predictions 2015

June 29, 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

The 5 Digital Trends Health Care Marketers Can No Longer Ignore

May 26, 2015
Kathy Divis, President, Greystone.Net

#HCMKTG SHORT TAKES In Part One of our two-part series, Kathy Divis, President of Greystone.Net shared her perspectives on the forces shaping healthcare marketing. Here in Part Two, Kathy shares “The 5 Digital Trends Marketers Can No Longer Ignore” from her presentation at the Healthcare Marketing and Physician Strategies Summit in Las Vegas in April Read More

North Shore-LIJ Health System Raises Brand Awareness and Drives Volume at a Low Cost Per Acquisition With Highly Measurable Digital Marketing Campaigns

May 20, 2015

What if you could reduce cost per acquisition by $200 or more compared to industry averages? “We’re running anywhere from 400 to 500 campaigns at a time across the country,” says J.K. Lloyd, President and Co-Founder of Eruptr, a Washington, D.C., digital marketing agency focused on healthcare. “We typically see campaigns that will convert for Read More

Not Just a Physician Directory: Two Hospitals Get More Bang for Their Buck Using Healthgrades Multi-Channel Marketing Platform

April 22, 2015

Citrus Valley Health Partners in California wants to drive volume to service lines, and gear up for value-based payment models. The health system selected Healthgrades as its CRM provider, and launched its first campaign in February 2014. “The numbers from last year were pretty stunning,” says Martin Kleinbart, Chief Strategy Officer. Aubrey Hinkson, Marketing Manager Read More

Digital Marketing Platforms: How Citrus Valley Health Partners Got “Stunning” Results and Georgia Regents Health System Made $40 for Every $1 Spent

April 21, 2015

Martin Kleinbart and Aubrey Hinkson are on opposite coasts, and they work for two very different healthcare organizations, Citrus Valley Health Partners in California, and Georgia Regents Health System (GR Health) in Augusta, Georgia. What they have in common is that they are both achieving a positive return on marketing investment, using Healthgrades’ multichannel marketing Read More

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