Turn Data into Demand: Proven Strategies to Drive Net New Patient Growth

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Wednesday | July 23, 2025 | 2 p.m. Eastern

Growing your patient base while keeping current patients engaged requires more than just bigger budgets. It calls for sharper strategy, smarter data use, and coordinated execution.

In this practical and forward-looking session, marketing leaders from high-growth healthcare organizations will share how they achieve sustainable growth by combining market intelligence with consumer insight.

 Join us for this free webinar on Wednesday July 23, 2025 at 2:00 p.m. and learn how to refine your targeting, improve ROI, and stretch your resources further.

You’ll Learn: 

• How to grow net new patients while strengthening retention
• Tactics for identifying high-value audiences and prioritizing outreach
• How segmentation enables more efficient use of marketing spend and higher conversion rates
• Strategies for aligning clinical data with marketing insights to personalize the patient journey
• How to use data and market intelligence to uncover growth opportunities
  

Your Presenters:

• Matt King, Senior Consultant, Population Intelligence, Definitive Healthcare
• Reed Smith, Senior Vice President and Chief Consumer Officer, Ardent Health
• Matt Gove, Chief Growth Officer, QuickMD
  
  

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Media
  

Thanks to our sponsor,
this event is FREE to attend.

Can't attend on July 23?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

About Your Presenters:

Matt King
Senior Consultant
Population Intelligence
Definitive Healthcare

Matt King has spent the past 17 years helping organizations grow through smarter patient acquisition, better use of data, and building more connected digital experiences. He’s worked across health systems, MedTech, and life sciences, with a focus on making strategy actionable and outcomes measurable.

Today, Matt helps organizations turn data into decisions, advising on growth strategies, campaign planning, and digital activation. His background includes building and scaling consumer experience solutions for healthcare, financial services, and ecommerce. He brings a collaborative, outcomes-first mindset to every engagement, connecting the dots between marketing, clinical, and operational teams.

 A new eHealthcare Strategy & Trends webinar for healthcare marketers and growth leaders

Matt Gove
Chief Growth Officer
QuickMD

Matt Gove is Chief Growth Officer for QuickMD, one of the fastest-growing telehealth providers in the U.S. and the country’s largest provider of medication-assisted treatment for patients with opioid use disorder.

Previously, Matt served as Chief Marketing Officer for Summit Health-CityMD, a merger bringing together CityMD with Summit Medical Group. Matt joined Summit-City in September 2019 and in January 2023, Summit-City agreed to be acquired by VillageMD in a deal valued at $9 billion.

Prior to joining Summit Health-CityMD, Matt served as Chief Consumer Officer for Atlanta-based Piedmont Healthcare. Under his leadership, the Piedmont team established a reputation as a national leader in consumer-centric marketing and digital experience design, winning more than 100 local and national marketing awards.

Reed Smith
Senior Vice President and Chief Consumer Officer
Ardent Health

Reed Smith is a seasoned healthcare executive with over 20 years of experience in consumer engagement, strategy, and experience. As Senior Vice President and Chief Consumer Officer at Ardent Health, he leads initiatives that enhance consumer engagement and experience driving transformation across the organization.
 
Reed began his career as a hospital marketing director before advancing to lead product development at the Texas Hospital Association. He later transitioned into consulting, where he advised some of the world’s largest healthcare brands and provider organizations. His early professional background in telecommunications and professional sports brings a unique perspective to his work in healthcare consumerism.
 
He is the founder of the Social Health Institute and a founding advisory board member of both the Mayo Clinic Social Media Network and the Health & Wellness track at the SXSW® Interactive Festival. Reed also co-hosts Touch Point, a weekly podcast focused on consumerism in healthcare, alongside Chris Boyer.
 
A graduate of Texas Tech University, Reed earned his MBA from LeTourneau University. In 2020, he was inducted into the Health Internet Hall of Fame as the Most Innovative Individual, recognizing his contributions to healthcare innovation.

Learn how leading organizations balance acquisition and retention to boost growth. You’ll come away with actionable strategies to fuel acquisition, deepen loyalty, and maximize impact.