Bringing It All Together: Integrated Marketing Campaigns That Deliver
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards
Presented April 30, 2026
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Panelists:
Mindy Adams, chief creative officer, BPD Healthcare
Lindsay Mosley, marketing coordinator, South Georgia Health System
Jaycelyn Puttick, executive director, strategic partnerships, AdventHealth
Ana Vela, executive director of creative and digital strategies, Community First Health Plans
Moderator:
Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
The most effective campaigns today are not built in silos. They bring together brand, strategy, and execution across channels to create experiences that connect with audiences and drive action.
Join winners from the 2025 eHealthcare Leadership Awards in the Best Integrated Marketing Campaigns category for a closer look at how leading organizations are building campaigns that stand out and perform.
This roundtable features three distinct approaches to integrated marketing:
- A recruitment campaign designed to attract and retain talent in a highly competitive environment.
- A unique partnership with Disney that reimagines patient experience and elevates pediatric care.
- A brand campaign that reshapes perception and strengthens market position.
Each example reflects a different challenge and a different strategy, but all share a common thread. Clear thinking, strong creative, and thoughtful integration across channels.
You’ll hear how these campaigns came together, how teams aligned across the organization, and how strategy translated into measurable results.
You’ll also hear from an industry expert who will share a perspective on The Marketing Funnel vs. Real Life, and what it takes to meet consumers where they are across an increasingly complex journey.
Whether you are building a brand, filling critical roles, or creating more meaningful experiences for patients and families, you will come away with ideas you can apply in your own work.
Join us for a roundtable discussion with industry leaders who will share practical insights and real-world examples. Take advantage of the opportunity to ask questions, join the conversation, and learn from award-winning work.
You’ll hear how leading organizations:
- Build campaigns that connect brand and business goals
- Align teams and channels around a clear strategy
- Translate insights into creative that resonates
- Extend campaigns across digital and traditional media and on-the-ground efforts
- Measure what matters and use results to refine future work
Panelists
Mindy Adams
Chief Creative Officer
BPD Healthcare
Over the last 23 years, Mindy has created award-winning stories and experiences across nearly every medium. Her work has been recognized by The Effies, The One Show, AICP, The Clios, and the American Advertising Awards for breakthrough creativity and effectiveness.
Mindy has a huge heart for purpose-driven communication and helping brands and creatives activate their superpowers for good. Through leading campaigns for Publix Super Markets, Marriott International, The Ad Council, CDC, Hanes, Netflix, and the creative unification and launch of AdventHealth, she's seen that advertising truly does have the power to save lives, change lives, and make the world a more beautiful place.
Lindsay Mosley
Marketing Coordinator
South Georgia Health System
Lindsay Mosley is a marketing coordinator at Southeast Georgia Health System, where she supports corporate communications, media relations, and marketing initiatives to advance the organization’s brand and outreach efforts.
She has more than a decade of experience across healthcare, agency, and community organizations. Before joining the health system, Lindsay served as marketing, communications, and events director for the Brunswick Golden Isles Chamber of Commerce. Earlier in her career, she held roles at Lewis Communications and BBDO Atlanta, managing campaigns for academic medical centers and national brands, including AT&T. Her background includes developing integrated campaigns across digital, broadcast, and print channels, as well as coordinating cross-functional teams to deliver consistent, effective marketing programs.
Jaycelyn Puttick
Executive director, Strategic Partnerships
AdventHealth
Jaycelyn Puttick is an executive director of marketing strategy, partnerships, and innovation at AdventHealth, where she leads strategic collaborations across sports and entertainment, including partnerships with the Orlando Magic and Walt Disney World.
Her work focuses on creating meaningful consumer experiences that strengthen brand trust, expand reach, and support long-term growth. With experience spanning healthcare, sports, and entertainment, she brings deep expertise in partnership strategy, alliance marketing, and cross-functional campaign leadership.
Ana Vela
Executive Director of Creative and Digital Strategies
Community First Health Plans
Ana Vela is the Executive Director of Creative and Digital Strategies at Community First Health Plans. With more than 25 years of experience, she specializes in translating complex business needs into clear, audience-centered communication strategies through thoughtful, innovative design—particularly for mission-driven organizations.
Ana has led and developed high-performing creative teams across healthcare and publishing, working with organizations such as National Geographic Learning and Harcourt/Pearson. In her current role, she provides strategic oversight for advertising, content development and translation services, design and print production, social media and digital communications, and the organization’s website and technology platforms.
She holds a Bachelor of Arts in Mass Communication with a concentration in Advertising and a minor in Communication Design from Texas State University in San Marcos, Texas.
Ana’s work has been recognized with multiple honors, including “Marketer of the Year (2024)” and Marketing Excellence Awards in Healthcare from the American Marketing Association–San Antonio Chapter, an American Inhouse Design Award, and a Transit Advertising Award.
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