Beyond the Dashboard: Building an AI-Native Attribution Stack for Healthcare

AI in Healthcare Marketing June 2026 Day 4 Session 1

Presented June 18, 2026 at 1 p.m. Eastern

Panelists:

• Matt Lee, Co-Founder and Managing Director, Strategy Collective
• Lina Soliman, Director of Omni-Channel Strategy, The Ohio State University Wexner Medical Center
• Kelsey Linden, VP, Commercial Excellence, Shore Capital Partners

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

What you’ll learn:

• How to move beyond surface-level dashboards toward more meaningful measurement
• Where traditional attribution breaks down in healthcare
• Real-world examples of AI-driven attribution and measurement running in healthcare organizations today
• How AI can help teams connect data, identify patterns, and improve reporting
• What marketing leaders need to explain performance to finance and executive teams How to think about owned measurement models, governance, and accountability
• How to build a more practical path to proving marketing’s impact on growth and patient engagement

Watch Now  »

When AI Becomes How Work Gets Done

AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Presented June 15, 2026

Panelists:

• Cristal Woodley, VP, Marketing and Communications, Renown Health
• Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
• Gregg Johnson, CEO, Invoca
• Julia Sorensen, Vice President, Marketing – Market Research and Consumer Insights, Mass General Brigham

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How leaders are re‑architecting marketing and digital workflows with AI as the default path.
• Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
• New operating roles and how they plug into existing teams and structures.
• Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
• How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

Watch Now  »

Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Presented May 13, 2026

Your Presenters:

• Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
• Susie Magrogan, Performance and Demand Gen Manager at UNC Health
• Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by:

• Jamie Mermelstein, VP of Digital Experience at Unlock Health

Together, we’ll explore:

• Where attribution breaks down in healthcare organizations — and why
• How to connect brand investment to measurable access and utilization
• What full-funnel governance requires across marketing, IT, analytics, and operations
• How to move from reporting metrics to guiding decisions
• What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

Watch Now  »

Healthcare Marketing Compliance Trends 2026

A free white paper, published by Ours Privacy

• How marketers are balancing HIPAA compliance with campaign performance
• Why rising costs and limited tracking are impacting ROI
• Where martech stacks are breaking down and what’s replacing them

Download Now  »

Bringing It All Together: Integrated Marketing Campaigns That Deliver

A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented April 30, 2026

Panelists:

• Mindy Adams, chief creative officer, BPD Healthcare
• Lindsay Mosley, marketing coordinator, South Georgia Health System
• Jaycelyn Puttick, executive director, strategic partnerships, AdventHealth
• Ana Vela, executive director of creative and digital strategies, Community First Health Plans

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

You’ll hear how leading organizations:

• Build campaigns that connect brand and business goals
• Align teams and channels around a clear strategy
• Translate insights into creative that resonates
• Extend campaigns across digital and traditional media and on-the-ground efforts
• Measure what matters and use results to refine future work

Watch Now  »

The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented March 9-13, 2026

Hospital and health system websites are evolving faster than ever.

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Watch Now  »