What It Takes to Succeed with Digital Front-Door Strategies
Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win.
// By Jane Weber Brubaker //
One thing we can all agree on is there isn’t one definition of “digital front door” in healthcare. But the broad aims of digital front-door strategies are alike.
“In every organization, the digital front door is different, but we all have similar goals. We all are looking to bring growth and transformation,” says Otto Angulo, senior director, digital consumer engagement at AtlantiCare in South Jersey. Angulo shared his organization’s digital front-door vision — renamed Patient 360 — during an eHealthcare Strategy & Trends webinar in early December.
Fellow panelist Margo Schneider, assistant vice president, digital strategy and operations at UW Medicine, admits, “I struggle with the term digital front door because it means so many different things to different people and implies there is a main door. But there are increasingly more ways for people to engage with us digitally.”
Zain Ismail, senior director, digital health and transformation, strategic advisory services at AVIA, and Mike Julian, principal consultant, population intelligence and activation at Populi, a Definitive Healthcare company, joined Angulo and Schneider for a lively conversation about enterprise digital front-door strategies.
The right data, says Julian, “can help you successfully launch these strategies by understanding what types of services are best served through a digital front door.”
Ismail notes, “What we’ve been able to do is distill down the definition of digital front door, but also the specific capabilities that we believe health systems need to have a robust digital front door.”
Margo Schneider, assistant vice president, digital strategy and operations at UW Medicine; Zain Ismail, senior director, digital health and transformation, strategic advisory services at AVIA; Otto Angulo, senior director, digital consumer engagement at AtlantiCare; Mike Julian, principal consultant, population intelligence and activation at Populi, a Definitive Healthcare company
Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
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