Who Gets a Seat at the Healthcare Table in 2022?

// By Althea Fung //

Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 doctors — the largest provider network of the payer — and expects to add 10,000 doctors to its network.

In addition, retail clinics like the CVS Health MinuteClinic are expected to grow as consumers relish shorter wait times, convenient locations, and lower costs than a traditional emergency department.

With so many new challengers in the market, the experts say, the industry stalwarts need to refocus priorities to:

• Focus on patient and consumer engagement
• Combat misinformation
• Invest in responsible AI to dismantle inequities in care delivery
• Expand telemedicine programs

Putting Patients First

Craig Kartchner, AVP of marketing and customer experience, HonorHealth

Many hospitals have a mantra or credo that includes the idea that patients are at the center of the organization’s work. But in 2022, organizations will have to move from words to actions.

In this article we’ll hear how five healthcare leaders view the coming year:

• Craig Kartchner, AVP of marketing and customer experience at HonorHealth
• Ryan Younger, vice president of marketing at Virtua Health
• Jason Burum, general manager of healthcare provider segment at Wolters Kluwer
• Chris Hemphill, vice president of applied AI & growth at Actium Health
• Vikram Savkar, vice president and general manager, medicine segment of health learning, research & practice at Wolters Kluwer

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