And the Winner Is…
Veteran Judges Discuss eHealthcare Leadership Award Program Recognizing Digital Initiatives
// By Jane Weber Brubaker //
When it comes to awards, landing on the podium is a cause for celebration. The annual eHealthcare Leadership Awards are the “Oscars” of healthcare digital marketing. Healthcare organizations of all sizes have the opportunity to shine the spotlight on their digital success stories, and see how they stack up against the competition.
Back Together Again
The eHealthcare Leadership Awards were recently acquired by Plain-English Media, parent company of eHealthcare Strategy & Trends. “It made sense to reunite the two,” says Matt Humphrey, founder and president of Plain-English Media. “Both the awards and the publication showcase leading healthcare organizations and how they are successfully leveraging digital channels to drive strategic goals.”
What Makes a Winner?
The awards are judged by experienced digital marketers from hospitals and health systems, as well as marketing service providers. In 2016, it took 116 judges to evaluate the entries. What do they look for? What does it take to earn a platinum, gold, silver, or bronze award? What is the judging experience like? We interviewed three veteran judges from health systems to learn more about the process: Neal Linkon, director of digital engagement at Children’s Hospital of Wisconsin; Scott Mowery, director of digital marketing at Cleveland Clinic; and John Odom, senior coordinator and webmaster at St. Louis Children’s Hospital.