Your Best Salesperson, Revisited: The Power of a Good Website Among Today’s Digital Marketing Tools
Against a backdrop of rapidly emerging digital marketing tools, the venerable website deserves as much attention as ever.
// By Paul DeLeeuw //
Your website should be your best salesperson. It’s often the first point of contact with your company’s products and services for the majority of potential customers. Anything from a Google search to a radio ad or a highway billboard can send people to your website to learn more, making it a critical first step on your customers’ journey.
These might echo the basic lessons from the early days of the internet, but they’re still relevant today ― especially in an era of rapidly growing AI tools, robust social media platforms, and ever-expanding network bandwidth and device capabilities. When so many sales tools are available to digital marketers, it’s easy to lose sight of the power of a good website.
Many of the relevant lessons predate the first website. Historically, a great salesperson made it easy for customers to discover your services, learn about your company culture, and get help with basic troubleshooting. A great website should do all of these things and will only benefit from the power of the latest digital tools.
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