// By Jane Weber Brubaker // As healthcare consumers nationwide are still being urged to stay home, the surge in demand for virtual visits has provider organizations nationwide scrambling to scale up telehealth capabilities if they have them — or stand them up if not. Ochsner Health in Louisiana reported an increase of nearly 1,000 Read More
Ask the Expert, with Kelly David, APR, Director of Marketing and Business Development at St. Joseph Healthcare // By Jared Johnson // The COVID-19 pandemic has changed long-term business priorities for hospitals and health systems. One key to new business development during the recovery phase will be the direct communications tools that have been used Read More
// By Jim Samuel // If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. That’s one of the conclusions expressed during a recent panel discussion hosted online by Scorpion Healthcare and moderated by Brian Q. Davis, executive Read More
// By Dan Dunlop and Jared Johnson // Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival. It is estimated that hospitals and health systems are losing 25 to 40 percent of their revenue as a Read More
// By Althea Fung // Not long after the first confirmed case of COVID-19 hit the United States, hospitals began to cancel on-site programs and events, particularly those for at-risk populations. Expectant mothers are among the group of people considered to be vulnerable to the coronavirus because their immune system is compromised while they’re pregnant. Read More
// By Wendy Stark Healy // As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Read More
// By Jane Weber Brubaker // A focus on fostering a culture of connectedness before the coronavirus pandemic is helping SSM Health Medical Group navigate through these challenging times. On March 4, we spoke with Kevin Lewis, MD, president and CEO of SSM Health Medical Group in Oklahoma, a multi-specialty medical practice that is part Read More
// By Hardy Kalisher // As the coronavirus (COVID-19) pandemic continues to swiftly — and perhaps permanently — alter daily life for millions of Americans, Customer Experience, or CX, can mean the difference between remaining vital and present to your customers and patients. Digital customer experience is more important now than ever. Healthcare organizations instill Read More
// By Dave Wieneke // We are living in a world already changed. Unlike even 60 days ago, we face a new imperative to embrace social distancing to save lives and preserve clinical capacity. If history has taught us anything, it’s that times of crisis drive innovation. Crisis helps overcome the inertia of the status Read More
Ask the Expert with Alan Shoebridge, Director of Marketing, Salinas Valley Memorial Healthcare System // By Jared Johnson // The COVID-19 pandemic has forced healthcare organizations to develop and execute crisis marketing plans. A crisis marketing plan addresses brand management with the goal of avoiding disconnects and establishes processes for rapidly redirecting messaging from service Read More
// By David Sturtz // Healthcare doesn’t stop, especially in a crisis. Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy. As you think about how to work with Google, there are a few important questions to keep in mind Read More
// By Jane Weber Brubaker // Well before cases of COVID-19 began to spike in the U.S., healthcare organizations were watching the response to the pandemic unfold worldwide and preparing for the worst-case scenario. Communications to myriad stakeholders have been and are being created, coordinated, and standardized across multiple channels. Accurate, up-to-date information is essential Read More
Ask the Expert, with Paul Griffiths, General Manager, Digital Health Solutions, Perficient // By Jared Johnson // On January 6, Perficient, a leading digital transformation consulting firm serving Global 2000 and other large enterprise customers, announced the acquisition of MedTouch, an award-winning, digital healthcare marketing and technology consultancy. Paul Griffiths, former chairman and CEO of Read More
// By Jared Johnson // A recent announcement by Google to change how personalized advertising works in its Chrome web browser has the digital marketing world up in arms, but healthcare marketers might have less reason to worry, according to industry insiders. In January, Google declared its plan to phase out support for third-party cookies Read More
// By Althea Fung // In an address to the Alliance for Connected Care Telehealth Policy Forum in 2018, CMS administrator Seema Verma said, “Telehealth is changing the very face of healthcare.” She’s right. Studies have found that telehealth programs have reduced 30-day hospital readmission rates for heart failure patients, sped up the time to Read More
// By Jim Samuel // When patients don’t follow pre-op protocols, it can lead to canceled surgeries, colonoscopies, or other procedures, costing hospitals time and money — and negatively impacting patients’ health. When patients don’t follow their doctors’ post-op orders, they can end up back in the hospital — distressing for patients and costly for Read More
// By Jane Weber Brubaker // How do you keep employees in the loop about what’s important to your organization? And how do you find out what matters to them? The broad goals of internal communications programs are to keep employees informed and engaged, and to solicit feedback from them. Why is engagement critical? Because Read More
Ask the Expert, with Scott Brinker, Editor, chiefmartec.com // By Jared Johnson // Marketing technology, or MarTech, is essential for improving the experience we deliver to customers and the efficiency by which we allow those customer journeys to happen. But a lot has changed in a relatively short amount of time, so we need to Read More
// By Marcia Simon, APR // How many of your hospital’s physicians are active on social media? Most hospital marketing teams don’t know the answer, but they should, says Lee Aase, director of the Mayo Clinic Social Media Network. Aase says that hospital physicians who engage in social media can impact reputation scores that account Read More
// By Jim Samuel // How Google plans to use technology to improve patients’ lives around the world As technology giants Google, Amazon, Microsoft, and others forge ahead with plans to improve healthcare, many in the industry are wondering just what they plan to do and how they plan to do it. David Feinberg, MD, Read More
// By Wendy Stark Healy // Finding your way around a labyrinth of hospital hallways can be stressful, especially if you’re an outpatient rushing to a test, or a visitor looking for a sick loved one’s room. Even finding the cafeteria for a quick cup of coffee can be aggravating when you don’t know where Read More
// By Althea Fung // The number of people in the U.S. who speak a language other than English is growing. One in five U.S. residents age 5 and older speaks a language other than English at home. That number has more than doubled since 1990. In the nation’s largest cities — New York City, Read More
// By Jane Weber Brubaker // On January 7, Healthgrades announced its acquisition of consumer and physician engagement company Evariant. The combined assets of the two high-profile health tech companies create a comprehensive platform that Healthgrades CEO Rob Draughon hopes will be the right solution to meet the needs of the industry at a time Read More
// By Jane Weber Brubaker // Each year, Modern Healthcare honors 100 influential healthcare leaders, voted to the list by their peers and senior editors of the publication. What are these leaders doing to help the industry move forward? What is the impact of their leadership initiatives on their own organizations and on the industry Read More
// By Jane Weber Brubaker // Brian Gresh, president of Loyal, made an attention-grabbing statement during his presentation at HCIC 2019, Delivering on the Promise of an Empowered Digital Experience: “When it comes to healthcare, I don’t think there’s a single healthcare system out there that’s truly digital.” Coming from the person who is well Read More