Beyond the Banner Ad: Digital Campaigns that Work
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2024 eHealthcare Leadership Awards
Presented October 8, 2025
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Panelists:
Matt King, solutions consultant, population intelligence, Definitive Healthcare
Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
Eric Fullmer, digital marketing manager, Ochsner Health
Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon
Moderator:
Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
Join us for a roundtable discussion on October 8th with industry leaders who will share best practices and practical advice.
Digital marketing has become a driving force in health care, with organizations investing more than ever in social, search, and digital content to reach patients and consumers. In this webinar, winners of the Best Digital Marketing Campaign category in the eHealthcare Leadership Awards will showcase strategies that cut through the noise and deliver measurable results. Join us to discover how leading healthcare systems are leveraging data, creativity, and digital platforms to foster trust, engagement, and growth.
In this session, you’ll learn:
- Tips to make your programmatic buy more effective and efficient.
- How to balance brand and performance marketing through digital channels.
- Strategies for successful product line marketing.
- How a leading healthcare organization orchestrated a campaign with tactical precision, leveraging advanced Demand Side Platform (DSP) technology.
Take advantage of this opportunity to see case studies, ask questions, and join the conversation with panelists. You will gain practical advice and insights that you can adapt and use in your organization.
Panelists
Matt King
Solutions Consultant
Population Intelligence
Matt King has spent the past 17 years helping organizations grow through smarter patient acquisition, better use of data, and building more connected digital experiences. He’s worked across health systems, medtech, and life sciences, with a focus on making strategy actionable and outcomes measurable.
Today, Matt helps organizations turn data into decisions, advising on growth strategies, campaign planning, and digital activation. His background includes building and scaling consumer experience solutions for healthcare, financial services, and e-commerce. He brings a collaborative, outcomes-first mindset to every engagement, connecting the dots between marketing, clinical, and operational teams.
Amy Arnold
The Ohio State University Wexner Medical Center
With over 8 years of experience in digital marketing, Amy Arnold is a paid social expert who develops and oversees campaign strategies that drive results. As the Senior Paid Social Media Manager at The Ohio State University Wexner Medical Center, her work is focused on creating successful service line-based campaigns and national reputation strategies. Amy is here to share her insights on how social media played a key role in their award-winning digital marketing campaign.
Alexis Castano
The Ohio State University Wexner Medical Center
Alexis Castano is a data-driven digital marketing strategist focused on helping healthcare organizations connect meaningfully with patients and communities in an increasingly digital landscape. At The Ohio State University Wexner Medical Center, Alexis leads initiatives in healthcare content optimization, executing in-depth SEO audits, managing Google Business Profiles to enhance online reputation, and driving conversions through Google Performance Max campaigns.
Eric Fullmer
Ochsner Health
Eric Fullmer is a digital marketing professional with over a decade of experience specializing in digital strategy, media planning, and marketing analytics. Currently serving as Digital Marketing Manager at Ochsner Health, Eric leads a team focused on paid digital media, campaign tracking, downstream revenue, and service line prioritization.
Jenna Rabideau
Vandalia Health Mon
Jenna Rabideau, senior marketing specialist, is a healthcare marketing leader with expertise in digital strategy, campaign development, and cross-channel storytelling. At Vandalia Health’s Mon region, she leads multi-channel initiatives that connect patients and providers through data-driven, creative campaigns. With a background spanning digital media, advertising, and community engagement, Jenna is passionate about advancing healthcare through innovative marketing that improves access, awareness, and patient experiences.
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