Harnessing the Power of AI to Extract Value from Data

A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights, leading to better patient experience and outcomes.

// By Jane Weber Brubaker //

Who would have thought that data would make the headlines on a daily basis? Data centers are popping up like mushrooms, driven by exploding demand for the infrastructure to support AI platforms. AI runs on data, and lots of it. Healthcare marketers are eager to put AI tools to work to gain deeper insights and extract value from their own data. The opportunities are great, and so are the challenges.

In our recent AI in Healthcare Marketing Week virtual summit, we heard from healthcare marketing leaders who see the opportunities presented by AI, and whose organizations are gearing up to move fast and take advantage of new technologies.

During the session Delivering on the Promise of Data-Driven Transformation, panelists from AdventHealth, Community Health Network, Ochsner Health, and BPD discussed the potential for HHAI to help them optimize everything from extending the capabilities of their teams to personalizing every touchpoint with customers and patients.

Left to right: Anthony Cadieux, vice president, performance marketing, AdventHealth; Anne DiNapoli Block, managing director, data solutions & analytics, BPD; Brian Gresh, VP, chief marketing & communications officer, Community Health Network; Amber Welch, vice president of marketing & digital platforms, Ochsner Health

Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI. Anne DiNapoli Block comments, “Data became intrinsically part of everyone’s job less than three years ago … it really, truly is what powers AI and what’s going to set any organization apart in the future when they’re thinking about adopting AI technologies.”

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