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Building Connected Healthcare Experiences to Come Back Stronger from the Pandemic

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists. 



Thursday    |    May 28, 2020    |    2 p.m. Eastern

Your Presenters:

Jeff Cram, Partner, PK

Derek Phillips, Director of Content Strategy, PK

Dave Wieneke, Healthcare Innovation Director, PK

Jeff Cram, Derek Phillips, Dave Wieneke, PK Global

Sponsored by PK
This event is free to attend thanks to our event sponsor.

Sitecore Platinum Partner

The current health crisis has revealed the importance of aligning around multiple stakeholders and their communication needs across channels. Yet for many health organizations it is a challenge to wrangle disparate organizational and content silos and target visitors with timely and relevant communications.


Join us for a webinar on how leading healthcare marketers are shifting from fragmented approaches to connected experiences with audience-driven engagement hubs such as: Women's Health; Referring Providers; Medical Devices; and Chronic Conditions.


We'll explore how you can enable personalized journeys built on consumer preferences, and integrate content, data, and technology in new ways that create business value and increase patient loyalty.


You’ll learn:

  • Emerging trends in personalization and content marketing that health systems are leveraging to come back stronger from the crisis and increase patient and member engagement
  • How a large integrated health system reimagined a content hub around women's health
  • How healthcare marketers are rethinking the role of web content management
  • Why a leading medical device company created a new role for an editor-in-chief.

Jeff Cram
Partner
PK


Jeff Cram co-founded Connective DX which joined forces with PK in 2019 and currently serves as a Partner of PK and General Manager of the Boston office. He is responsible for helping to shape the Boston office’s strategic direction, partnerships and service delivery. Jeff is an active member of the digital community as a blogger for Fast Company and a frequent speaker at national events on topics including experience design, analytics, and content management.

Your Presenters

Derek Phillips
Director of Content Strategy
PK


Derek Phillips is the director of content strategy at PK. With nearly 20 years in the industry, Derek has worked across several verticals and helped build content disciplines for a variety of organizations. Derek has also taught foundational and advanced content strategy courses at Portland State University and for several years co-managed the content strategy Meet-up group in Portland, Oregon.

Dave Wieneke
Healthcare Innovation Director
PK


Dave Wieneke is the healthcare innovation director at PK. He publishes the agency’s annual Hospital Digital Index which benchmarks the state of digital play across top-ranked hospitals. Dave teaches healthcare marketing and digital transformation at the Rutgers Business School.

Date:   Thursday, May 28, 2020

Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific

Duration:   60 Minutes

Cost:   Free, thanks to our event sponsors.


Webinar at a Glance

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Sponsored by PK

Thanks to our sponsors, 

this event is FREE to attend. 


Can't attend on May 28?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

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