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Customer Data Platforms:

A Foundation for Healthcare Change

Free white paper from the CDP Institute, sponsored by Healthgrades

Privacy regulations, legacy technologies, and data silos between and within healthcare organizations are just some of the challenges health systems have worked to overcome in order to deliver more unified customer experiences. The good news is that promising new technologies are enabling healthcare marketers to provide the same level of personalization and responsiveness consumers have come to expect in other aspects of their lives.

The Customer Data Platform Institute's new white paper, A Foundation for Healthcare Change, demonstrates how customer data platforms — or CDPs — are emerging as one such enabler. In it you'll learn:

  • How CDPs are key to improving every step of the customer journey
  • Key considerations when choosing a CDP and potential obstacles to success
  • Why your existing tech stack needs this added capability to realize its full potential

Download the new white paper today!

Sponsored by Healthgrades.

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