Survey: Healthcare Mobile Traffic Now Exceeding Desktop Traffic

“Digital marketing in healthcare is in the midst of an evolution, with some revealing trends, including a mixed view of customer relationship management (CRM) and emerging technologies, according to the 4th Annual State of Digital Marketing for Hospitals report,” writes Jared Johnson, eHST board member and host of the Healthcare Rap podcast.

Michael Schneider, executive vice president and co-founder, Greystone.Net

The report, administered by Greystone.Net and Klein & Partners, highlights responses compiled from more than 200 healthcare marketing and digital professionals who completed the annual survey in the second half of 2018. The responses provide valuable insights for CEOs, CMOs, web and digital managers, and others involved in setting the current and future state of healthcare marketing.

Here’s an excerpt from Johnson’s recent story about the report:

“I always find this study so interesting because it gives us a snapshot perspective of what is happening with digital marketing in the hospital and healthcare system vertical,” said Mike Schneider, partner at Greystone.Net. “It’s like we take an industry selfie every year and we get the opportunity to look back at what has changed year to year.”

Two of the things that changed significantly in 2018 were mobile website growth and lack of confidence in CRM usage, according to Schneider.

“There were so many interesting findings this year, but if I had to zero in on just a few, the first was seeing our industry hit that convergence point where mobile website traffic has exceeded desktop traffic,” Schneider points out. “For many organizations, this may have already happened, but for our niche market as a whole, we are finally there, and this has big implications for how we address a predominantly mobile world.”

Read Johnson’s full article now: Survey Highlights Healthcare Digital Marketing’s Growth, Challenges

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Matt Humphrey
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