Where Do You Rank on the Hospital Digital Experience Index?
In most cases, a badly designed website isn’t life-threatening, but in healthcare, being able to find the right information at the right time could actually make a difference. Are health system websites equal to the task? How easy do they make it for consumers to quickly find what they’re looking for?
HDX-15, the Hospital Digital Experience Index, is an experiment designed to investigate these questions. Created and conducted by digital experience agency ConnectiveDX, HDX-15 assesses the websites of the top 15 U.S. hospital systems, ranked by U.S. News & World Report.
The project evolved organically from the agency’s work with its own clients. “We often do competitive assessment when we’re working with our healthcare clients,” says Dave Wieneke, digital strategy practice director. “Our experience designers figured out that they could share good assessment practices and start rolling up knowledge from one engagement to the next.”
In our new story, we take a look at the index and discuss the factors that contribute to a hospital website’s overall score—how well does your site fare?