Building A Durable AI Strategy for Health Systems
This session is part of
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
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Health system marketing leaders are moving beyond pilots and experimentation to embed AI more fully into everyday operations. This keynote will explore what it takes to turn AI from a promising set of tools into a practical, trusted operating model for hospitals and health systems.
Presented June 18, 2026 at 2:30 p.m. Eastern
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Panelists:
Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
Ryan Younger, Vice President of Marketing, Virtua Health
Peter Isaacson, Chief Marketing Officer, Invoca
Moderator:
Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Session Sponsor:
Health system marketers are moving toward making AI part of the operating model — embedded in strategy, workflows, analytics, content systems, digital experience, and governance.
In this closing keynote, healthcare leaders will look ahead to the next phase of AI adoption inside hospitals and health systems and how they can build organizations that can apply AI tools responsibly, consistently, and at scale.
Join us on June 18 for a forward-looking discussion on how to create measurable value with AI while protecting trust, strengthening collaboration, and preparing teams for what comes next.
What you’ll learn:
- How to link AI initiatives to specific growth, access, and experience goals your C suite already cares about.
- What an AI-enabled consumer experience may look like across websites, search, content, access, and patient communications.
- How to balance AI-driven efficiency with preserving empathy, brand voice, and trusted clinician expertise in all channels.
- How to prepare teams, workflows, and success metrics for a future in which AI is simply part of how work gets done.
- Where healthcare marketing and digital leaders should focus next to create measurable value from AI.
Panelists
Margo Schneider
Assistant Vice President, Digital Strategy & Operations
UW Medicine
Margo Schneider Margo Schneider is Assistant Vice President of Digital Strategy & Operations at UW Medicine, where she leads enterprise digital, brand, and marketing strategy for one of the nation’s leading academic health systems. She drives initiatives that expand patient access, accelerate digital health transformation, and strengthen system-wide brand performance in an increasingly AI-driven landscape.
Prior to UW Medicine, Margo built and led the first digital strategy function at Seattle Children’s Hospital, establishing foundational capabilities in digital experience, governance, and patient engagement. She was also part of the early team at a consumer health startup acquired by WebMD.
Earlier in her career, Margo contributed to the rapid expansion of Amazon into new product categories and international markets, and later served as a consultant at Microsoft, where she led global customer evidence programs across North America, Europe, the Middle East, Africa, Asia, and Latin America.
Ryan Younger
Vice President of Marketing
Virtua Health
Ryan Younger is vice president of marketing at Virtua Health, the largest health system in southern New Jersey. Over the past seven years, he has contributed to significant organizational growth as a leader in rebranding, marketing transformation, experience, and digital and analytics innovation.
Prior, Ryan was vice president, strategic marketing at Hackensack Meridian Health with enterprise-wide responsibility for academic medical centers, children’s hospitals, diversified health ventures, and service lines. He also held marketing and planning management positions at Mass General Brigham, a global leader in research, teaching and clinical care. Ryan received a BA from Johns Hopkins University and a MA from Boston College.
Peter Isaacson
Chief Marketing Officer
Invoca
Peter Isaacson is Chief Marketing Officer at Invoca. He is a business leader with deep experience as a full-stack CMO, having managed all aspects of marketing, including brand, product, demand gen, business development, and partners.
As CMO at Demandbase, he helped create the Account-Based Marketing category and established the company as the market leader in the space. Peter has also held CMO positions at Replicant, Castlight Health, and Microstrategy. He's passionate about building world-class teams that focus on business impact.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?