Why Hospital Websites Must Become the “Connective Tissue” of the Digital Experience
Aaron Watkins, AVP of digital strategy at NorthBay Health
Hospital websites are no longer just a place to publish service line content, provider profiles, and location pages.
They now sit at the center of a much bigger job. Websites have to connect with the EHR, CRM, search, scheduling, reputation management, content systems, and emerging AI-driven discovery tools. And they have to do it without making the work harder for the teams behind it.
Healthcare digital leaders discussed how they navigate this shift in a recent eHealthcare Strategy & Trends webinar, Creating Flexible Hospital Websites That Grow with Your Organization, part of The Future of Hospital Websites virtual summit. The session was moderated by Meghan Eddy Crombie, senior enterprise account executive at Optimizely.
“I think websites need to have flexibility to support a wide variety of journeys,” says Aaron Watkins, AVP of digital strategy at NorthBay Health. “I think of them more as the connective tissue.”
Read the full article for practical advice on building a hospital website that can keep up with what comes next: Hospital Websites Carry More Weight. Is Your Digital Foundation Ready?
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