Content When Content Wasn’t Cool: 10 Years Later

Rebecca Stewart, executive content strategist, Hartford HealthCare

On any given week across the state of Connecticut, there are broadcast segments on four local news networks, radio stations, and social media. What makes these segments different? They are all produced by an in-house strategic content and production team at Hartford HealthCare. The team of four people responsible for developing content for Hartford HealthCare Read More

Engaging Audiences with Live Video Broadcasting

Tools like Facebook Live work, with upfront planning and strategic thinking // By Sheryl S. Jackson // On any given week across the state of Connecticut, there are broadcast segments on four local news networks, radio stations, and social media. What makes these segments different? They are all produced by an in-house strategic content and Read More

Why a Customized Online Consumer Experience Is Essential

Carrie Liken, head of healthcare industry at Yext

“Personalization has been creeping into our lives over the past 5 to 10 years. It’s gotten even more intense with the release of the iPhone,” says Carrie Liken, head of industry for healthcare at Yext. “No two smartphone home screens are the same.” Here’s an excerpt from Liken’s new eHST article: Starbucks has personalized our Read More

Are You Making the Most of Your Referral Opportunities?

Jane Weber Brubaker

If you wear glasses, you probably remember putting them on for the first time. Everything was in focus! The difference was probably startling – all those details you couldn’t see before became crystal clear. The right technology tool can empower you in a similar way. You can see things more clearly, and the before-and-after makes Read More

Healthcare Website Accessibility: Factors to Consider

The Americans with Disabilities Act (ADA), signed into law 29 years ago, covers much more than ramps and rails. Today, accessibility includes the internet and the digital accommodations required for people with vision, hearing, speech, cognitive, or mobility impairments. More than 56 million Americans live with a disability. Ensuring that your website is easily navigated Read More

What Consumers Really Want From the Healthcare Experience

Each month, NRC Health surveys American consumers about their healthcare experiences and preferences. And every month, the data seems to point to the same conclusion: Consumers want healthcare organizations to stop acting like healthcare organizations. The NRC survey polls more than 500,000 Americans and 100-plus healthcare CEOs. It also includes more than 300 face-to-face interviews Read More

Beyond Advertising: The State of Healthcare Digital Transformation

Jared Johnson

Ask the Expert with Shawn Gross, Vice President, Digital Transformation at ReviveHealth // By Jared Johnson // Digital transformation is more than improving internal operational efficiencies, creating a digital workplace, or doing more innovative advertising. It means offering real improvements in convenience, usefulness, ease, and other qualities people value. Here, Shawn Gross, vice president, digital Read More

Digital Marketers: Learn the Art of Failing Fast

Chris Pace, senior director of digital marketing at Banner Health

Marketing teams frequently ask how to structure teams, develop leaders, and address consumers. In our new article by Jared Johnson, Chris Pace, senior director of digital marketing at Banner Health, shares his perspective on how to overcome these common challenges and win as a team. Here’s an excerpt: eHST: In general, where should healthcare marketers Read More

Keys To Optimizing Smart Healthcare

Sachin Kalra is vice president, client partner - Mobile & IoT at Infostretch Corporation

“As the journey toward 5G networks continues, smart healthcare applications empowered by it have the potential to revolutionize the way patients, healthcare providers, hospitals, insurance companies, and others in the healthcare ecosystem engage,” says Sachin Kalra, vice president, client partner – Mobile & IoT at Infostretch Corporation, a digital-first professional services firm based in Santa Read More

Marketing Strategies That Serve Public Health Initiatives

Kate Gillmer, digital engagement specialist, Jennings

A 2011 survey conducted by the Robert Wood Johnson Foundation (RWJF) found that 85 percent of physicians believe unmet social needs lead to worse health for all Americans. Yet only 20 percent of physicians feel confident or very confident in their ability to address social determinants of health that impact their patients’ health and well-being. Read More

Creating the Winning Healthcare Marketing Team

Jared Johnson

Ask the Expert with Chris Pace, Senior Director of Digital Marketing, Banner Health // By Jared Johnson // Marketing teams frequently ask how to structure teams, develop leaders, and address consumers. Here, Chris Pace, senior director of digital marketing at Banner Health, shares his perspective on how to overcome these common challenges and win as Read More

Developing Smart Healthcare Technology: 5 Best Practices

Sachin Kalra is vice president, client partner - Mobile & IoT at Infostretch Corporation

eHealthcare Pulse // By Sachin Kalra // As the journey toward 5G networks continues, smart healthcare applications empowered by it have the potential to revolutionize the way patients, healthcare providers, hospitals, insurance companies, and others in the healthcare ecosystem engage. If we as an industry get this right, health providers will be able to serve Read More

Transforming Healthcare by Overcoming Five Fears

Jared Johnson

// By Jared Johnson // With so much national discourse on technology, it can be easy to forget that changing healthcare requires us to change human behavior within organizations. Wise business leaders have long acknowledged that “throwing technology at people problems” often exacerbates those problems. Transforming healthcare to become consumer-centric can feel like a giant Read More

Learn By Example To Improve the Customer Experience

Venkatesh Korla, CEO of Element Solutions

Regular readers of eHealthcare Strategy & Trends are likely familiar with the exciting advances in digital patient care and communications. Whether it’s improved chatbot experiences, personalized websites, or new uses for smart technology, healthcare is making some notable progress in how it delivers the patient experience. But when comparing this industry to others, healthcare can Read More

Optimizing the Patient Experience: Finding Inspiration in Retail, Manufacturing, and Finance Industries

melanie-graham-2019

// By Melanie Graham // Regular readers of eHealthcare Strategy & Trends are likely familiar with the exciting advances in digital patient care and communications. Whether it’s improved chatbot experiences, personalized websites, or new uses for smart technology, healthcare is making some notable progress in how it delivers the patient experience. But when comparing this Read More

Is Video Right for You? Three Ways To Tell.

Denise Roberts McKee, chief story strategist, About Face Media

You see them everywhere — on TV, social media, billboards, and even your doctor’s waiting room. Videos. It’s no surprise that many organizations are turning to videos to connect to consumers. Insivia, an Ohio-based marketing agency, reports that viewers retain 95 percent of a message when they watch it in a video, compared to 10 Read More

Using Documentary Storytelling to Tell Your Hospital’s Brand Story

Althea Fung

// By Althea Fung // You see them everywhere — on TV, social media, billboards, and even your doctor’s waiting room. Videos. It’s no surprise that many organizations are turning to videos to connect to consumers. Insivia, an Ohio-based marketing agency, reports that viewers retain 95 percent of a message when they watch it in Read More

Site Redesign Focuses on Accessibility for All

Spaulding Rehabilitation Network Home Page Screen Capture

When you consider accessibility at a hospital or clinic, the Spaulding Rehabilitation Network in Boston, Massachusetts, is an excellent example. The buildings where patients receive treatment are easily accessed by people of all abilities, and the staff works hard to accommodate everyone who steps through Spaulding’s doors. But accessibility is about more than just the Read More

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